View Item 

Show simple item record

Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory
dc.contributor.authorLwin, May O.
dc.contributor.authorMorrin, Maureen
dc.contributor.authorKrishna, Aradhna
dc.date.accessioned2018-02-05T16:29:31Z
dc.date.available2018-02-05T16:29:31Z
dc.date.issued2010-07
dc.identifier.citationLwin, May O.; Morrin, Maureen; Krishna, Aradhna (2010). "Exploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory." Journal of Consumer Psychology 20(3): 317-326.
dc.identifier.issn1057-7408
dc.identifier.issn1532-7663
dc.identifier.urihttps://hdl.handle.net/2027.42/141219
dc.description.abstractThis research extends the dual coding theory of memory retrieval (Paivio 1969, 2007) beyond its traditional focus on verbal and pictorial information to olfactory information. We manipulate the presence or absence of olfactory and pictorial stimuli at the time of encoding (study 1) or retrieval (study 2) and measure the impact on verbal recall. After a time delay, scent enhances recall of verbal information, and scent‐based retrieval cues potentiate the facilitative effect of pictures on recall. These results cannot be attributed merely to increased elaboration at the time of exposure.
dc.publisherWiley Periodicals, Inc.
dc.publisherWinston
dc.subject.otherDual coding theory
dc.subject.otherScent
dc.subject.otherPictures
dc.subject.otherMemory
dc.subject.otherSensory
dc.titleExploring the superadditive effects of scent and pictures on verbal recall: An extension of dual coding theory
dc.typeArticleen_US
dc.rights.robotsIndexNoFollow
dc.subject.hlbsecondlevelPsychology
dc.subject.hlbtoplevelSocial Sciences
dc.description.peerreviewedPeer Reviewed
dc.contributor.affiliationumUniversity of Michigan, Ann Arbor, MI, USA
dc.contributor.affiliationotherRutgers University, Camden, NJ, USA
dc.contributor.affiliationotherNanyang Technological University, Singapore
dc.description.bitstreamurlhttps://deepblue.lib.umich.edu/bitstream/2027.42/141219/1/jcpy317.pdf
dc.identifier.doi10.1016/j.jcps.2010.04.001
dc.identifier.sourceJournal of Consumer Psychology
dc.identifier.citedreferenceA. Paivio. Mental representations: A dual coding approach. Oxford, England: Oxford University Press. 1986.
dc.identifier.citedreferenceB. Gerber, R. Menzel. Contextual modulation of memory consolidation. Learning and Memory. 2000; 7 (3): 151 – 158.
dc.identifier.citedreferenceR. Gordon. At bus stops, scents of dissent. The Philadelphia Inquirer. 2006, December; 17: A29.
dc.identifier.citedreferenceS.E. Heckler, T.L. Childers. The role of expectancy and relevancy in memory for verbal and visual information: What is incongruency?. Journal of Consumer Research. 1992; 18: 475 – 492.
dc.identifier.citedreferenceM.J. Houston, T.L. Childers, S.E. Heckler. The effects of picture–word consistency on the elaborative processing of print advertisements. Journal of Marketing Research. 1987; 24: 359 – 369.
dc.identifier.citedreferenceB.J. Lyman, M.A. McDaniel. Memory of odors and odor names: Modalities of elaboration and imagery. Journal of Experimental Psychology: Learning, Memory and Cognition. 1990; 16 (4): 656 – 664.
dc.identifier.citedreferenceD.J. MacInnis, L.L. Price. The role of imagery in information processing: Review and extensions. Journal of Consumer Research. 1987; 13: 473 – 491.
dc.identifier.citedreferenceJ. McGregor. The sweet smell of…deposits. BusinessWeek. 2008, April; 7: 26.
dc.identifier.citedreferenceW.F. McKeever, M.D. Hulling. Lateral dominance in tachistoscopic word recognition performances obtained with simultaneous bilateral input. Neuropsychologia. 1971; 9 (1): 15 – 20.
dc.identifier.citedreferenceJ. Meyers‐Levy. Elaborating on elaboration: The distinction between relational and item specific elaboration. Journal of Consumer Research. 1991; 18: 358 – 367.
dc.identifier.citedreferenceP. Miniard, W. Bhatla, K.L. Lord, P.R. Dickson, H.R. Unnava. Picture‐based persuasion processes and the moderating role of involvement. Journal of Consumer Research. 1991; 18 (1): 92 – 107.
dc.identifier.citedreferenceA. Paivio. Mental imagery in associative learning and memory. Psychological Review. 1969; 76 (3): 241 – 263.
dc.identifier.citedreferenceA. Paivio. Imagery and verbal processes. New York: Holt, Rinehart, and Winston. 1971.
dc.identifier.citedreferenceA. Paivio. Mind and its evolution: A dual coding theoretical interpretation. Mahwah, NJ: Lawrence Erlbaum Associates. Inc. 2007.
dc.identifier.citedreferenceJ. Peck, T.L. Childers. Individual differences in haptic information processing: On the development, validation, and use of the ‘Need for Touch’ scale. Journal of Consumer Research. 2003; 30 (3): 430 – 442.
dc.identifier.citedreferenceE. Pfanner. Sending a scent by snail mail, The New York Times. 2007, November 15, C9.
dc.identifier.citedreferenceG. Rizzolatti, C. Umilta, G. Berlucchi. Opposite superiorities of the right and left cerebral hemispheres in discriminative reaction time to physiognomical and alphabetical material. Brain. 1971; 94: 431 – 442.
dc.identifier.citedreferenceG. Sanchez‐Andrade, B.M. James, K.M. Kendrick. Neural encoding of olfactory recognition memory. Journal of Reproductive Development. 2005, Oct.; 51 (5): 547 – 558.
dc.identifier.citedreferenceR.N. Shepard. Recognition memory for words, sentences and pictures. Journal of Verbal Learning and Verbal Behavior. 1967; 6: 156 – 163.
dc.identifier.citedreferenceE.R. Spangenberg, A.E. Crowley, P.W. Henderson. Improving the store environment: Do olfactory cues affect evaluations and behaviors?. Journal of Marketing. 1996; 60 (4): 67 – 80.
dc.identifier.citedreferenceE.R. Spangenberg, D.E. Sprott, B. Grohmann, D.L. Tracy. Gender‐congruent ambient scent influences on approach and avoidance behaviors in a retail store. Journal of Business Research. 2006; 59: 1281 – 1287.
dc.identifier.citedreferenceV. Thompson, A. Paivio. Memory for pictures and sounds: Independence of auditory and visual codes. Canadian Journal of Experimental Psychology. 1994; 48: 380 – 398.
dc.identifier.citedreferenceR.S. Wyer, I.W. Hung, Y. Jiang. Visual and verbal information processing in a consumer context: Further considerations. Journal of Consumer Psychology. 2008; 18 (4): 276 – 280.
dc.identifier.citedreferenceR.S. Wyer, I.W. Hung, Y. Jiang. Visual and verbal processing strategies in comprehension and judgment. Journal of Consumer Psychology. 2008; 18 (4): 244 – 257.
dc.identifier.citedreferenceG.M. Zucco. Odor memory: The unique nature of memory system. In Martina Plumacher, Peter Holz, eds. Speaking of colors and odors. Philadelphia, PA: John Benajamins Publishing Company. 2003, 155 – 166.
dc.identifier.citedreferenceJ.P. Aggleton, L. Waskett. The ability of odours to serve as state‐dependent cues for real‐world memories: Can Viking smells aid the recall of Viking experiences?. British Journal of Psychology. 1999; 90 (1): 1 – 7.
dc.identifier.citedreferenceJ.R. Anderson, G.H. Bower. Human associative memory. Washington, DC: Winston. 1973.
dc.identifier.citedreferenceR.P. Bagozzi. Some insights on visual and verbal processing strategies. Journal of Consumer Psychology. 2008; 18 (4): 258 – 263.
dc.identifier.citedreferenceL.W. Barsalou. Flexibility, structure, and linguistic vagary in concepts: Manifestations of a compositional system of perceptual symbols. In A.F. Collins, S.E. Gathercole, M.A. Conway, P.E. Morris, eds. Theories of memory. Hillsdale, NJ: Erlbaum. 1999, 29 – 102.
dc.identifier.citedreferenceI. Begg. Recall of meaningful phrases. Journal of Verbal Learning and Verbal Behavior. 1972; 11: 431 – 439.
dc.identifier.citedreferenceM. Bensafi, J. Porter, S. Pouliot, J. Mainland, B. Johnson, C. Zelano, et al. Olfactomotor activity during imagery mimics that during perception. Nature Neuroscience. 2003; 6 (11): 1142 – 1144.
dc.identifier.citedreferenceT.L. Childers, Y. Jiang. Neurobiological perspectives on the nature of visual and verbal processes. Journal of Consumer Psychology. 2008; 18 (4): 264 – 269.
dc.identifier.citedreferenceT.L. Childers, M.J. Houston, S.E. Heckler. Measurement of individual differences in visual versus verbal information processing. Journal of Consumer Research. 1985; 12: 125 – 134.
dc.identifier.citedreferenceH. Ebbinghaus. Uber das Gedachtnis [On memory]. Leipzig: Dunker. 1885.
dc.identifier.citedreferenceS. Elliott. Movies soon really will smell; The one, in an ad, like a cake. New York Times. 2007, September; 3: C6.
dc.identifier.citedreferenceT. Engen. Remembering odors and their names. American Scientist. 1987; 75: 497 – 503.
dc.identifier.citedreferenceT. Engen, B.E. Ross, P.D. Eimas. Short‐term memory of odors. Journal of Experimental Psychology. 1973; 99 (2): 222 – 225.
dc.identifier.citedreferenceT. Engen, B.M. Ross. Long‐term memory of odors with and without verbal descriptions. Journal of Experimental Psychology. 1973; 100 (2): 221 – 227.
dc.owningcollnameInterdisciplinary and Peer-Reviewed


Files in this item

Name:
jcpy317.pdf
Size:
1.860MB
Format:
PDF
View/Open

Show simple item record

Remediation of Harmful Language

The University of Michigan Library aims to describe its collections in a way that respects the people and communities who create, use, and are represented in them. We encourage you to Contact Us anonymously if you encounter harmful or problematic language in catalog records or finding aids. More information about our policies and practices is available at Remediation of Harmful Language.

Accessibility

If you are unable to use this file in its current format, please select the Contact Us link and we can modify it to make it more accessible to you.