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Sensory marketing, embodiment, and grounded cognition: A review and introduction
dc.contributor.authorKrishna, Aradhna
dc.contributor.authorSchwarz, Norbert
dc.date.accessioned2018-02-05T16:31:54Z
dc.date.available2018-02-05T16:31:54Z
dc.date.issued2014-04
dc.identifier.citationKrishna, Aradhna; Schwarz, Norbert (2014). "Sensory marketing, embodiment, and grounded cognition: A review and introduction." Journal of Consumer Psychology 24(2): 159-168.
dc.identifier.issn1057-7408
dc.identifier.issn1532-7663
dc.identifier.urihttps://hdl.handle.net/2027.42/141359
dc.description.abstractThere has been a recent swell of interest in marketing as well as psychology pertaining to the role of sensory experiences in judgment and decision making. Within marketing, the field of sensory marketing has developed which explores the role of the senses in consumer behavior. In psychology, the dominant computer metaphor of information processing has been challenged by researchers demonstrating various manners in which mental activity is grounded in sensory experience. These findings are arduous to explain using the amodal model of the human mind. In this introduction, we first delineate key assumptions of the information processing paradigm and then discuss some of the key conceptual challenges posed by the research generally appearing under the titles of embodiment, grounded cognition, or sensory marketing. We then address the use of bodily feelings as a source of information; next, we turn to the role of context sensitive perception, imagery, and simulation in consumer behavior, and finally discuss the role of metaphors. Through this discourse, we note the contributions to the present special issue as applicable.
dc.publisherElsevier
dc.publisherWiley Periodicals, Inc.
dc.titleSensory marketing, embodiment, and grounded cognition: A review and introduction
dc.typeArticleen_US
dc.rights.robotsIndexNoFollow
dc.subject.hlbsecondlevelPsychology
dc.subject.hlbtoplevelSocial Sciences
dc.description.peerreviewedPeer Reviewed
dc.contributor.affiliationumRoss School of Business, University of Michigan, Ann Arbor, USA
dc.contributor.affiliationotherDepartment of Psychology, University of Southern California, Los Angeles, USA
dc.contributor.affiliationotherMarshall School of Business, University of Southern California, Los Angeles, USA
dc.description.bitstreamurlhttps://deepblue.lib.umich.edu/bitstream/2027.42/141359/1/jcpy159.pdf
dc.identifier.doi10.1016/j.jcps.2013.12.006
dc.identifier.sourceJournal of Consumer Psychology
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