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The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness
dc.contributor.authorPriester, Joseph R.
dc.contributor.authorPetty, Richard E.
dc.date.accessioned2018-02-05T16:44:41Z
dc.date.available2018-02-05T16:44:41Z
dc.date.issued2003
dc.identifier.citationPriester, Joseph R.; Petty, Richard E. (2003). "The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness." Journal of Consumer Psychology 13(4): 408-421.
dc.identifier.issn1057-7408
dc.identifier.issn1532-7663
dc.identifier.urihttps://hdl.handle.net/2027.42/142008
dc.publisherLawrence Erlbaum Associates, Inc
dc.publisherWiley Periodicals, Inc.
dc.titleThe Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness
dc.typeArticleen_US
dc.rights.robotsIndexNoFollow
dc.subject.hlbsecondlevelPsychology
dc.subject.hlbtoplevelSocial Sciences
dc.description.peerreviewedPeer Reviewed
dc.contributor.affiliationumUniversity of Michigan
dc.contributor.affiliationotherOhio State University
dc.description.bitstreamurlhttps://deepblue.lib.umich.edu/bitstream/2027.42/142008/1/jcpy408.pdf
dc.identifier.doi10.1207/S15327663JCP1304_08
dc.identifier.sourceJournal of Consumer Psychology
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dc.owningcollnameInterdisciplinary and Peer-Reviewed


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