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Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
dc.contributor.authorBatra, Rajeev
dc.contributor.authorRamaswamy, Venkatram
dc.contributor.authorAlden, Dana L.
dc.contributor.authorSteenkamp, Jan‐benedict E.m.
dc.contributor.authorRamachander, S.
dc.date.accessioned2018-02-05T16:47:25Z
dc.date.available2018-02-05T16:47:25Z
dc.date.issued2000
dc.identifier.citationBatra, Rajeev; Ramaswamy, Venkatram; Alden, Dana L.; Steenkamp, Jan‐benedict E.m. ; Ramachander, S. (2000). "Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries." Journal of Consumer Psychology 9(2): 83-95.
dc.identifier.issn1057-7408
dc.identifier.issn1532-7663
dc.identifier.urihttps://hdl.handle.net/2027.42/142164
dc.publisherPrentice Hall
dc.publisherWiley Periodicals, Inc.
dc.titleEffects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
dc.typeArticleen_US
dc.rights.robotsIndexNoFollow
dc.subject.hlbsecondlevelPsychology
dc.subject.hlbtoplevelSocial Sciences
dc.description.peerreviewedPeer Reviewed
dc.contributor.affiliationumSchool of Business Administration, University of Michigan
dc.contributor.affiliationotherAcademy for Management Excellence, Madras, India
dc.contributor.affiliationotherDepartment of Marketing, Tilburg University, The Netherlands
dc.contributor.affiliationotherCollege of Business Administration, University of Hawaii at Manoa
dc.description.bitstreamurlhttps://deepblue.lib.umich.edu/bitstream/2027.42/142164/1/jcpy83.pdf
dc.identifier.doi10.1207/S15327663JCP0902_3
dc.identifier.sourceJournal of Consumer Psychology
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dc.owningcollnameInterdisciplinary and Peer-Reviewed


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