The Impact of Enterprise Social Media Identity on Job Performance and Job Satisfaction

Abstract

Although organizations are increasingly employing enterprise social media (ESM) as a collaborative technology to help workers to accomplish their work, we know very little about the impact of this technology on job performance and job satisfaction. This paper draws on IT identity theory to understand just how ESM identity impacts co-worker support, job performance, and job satisfaction. ESM identity is defined as the extent to which a worker views use of ESM as integral to his or her sense of self. This paper has two objectives: 1) to examine the impact of ESM identity on co-worker support; 2) examine the impact of ESM identity on job performance and job satisfaction via co-worker support. When conducing a survey to test our model of ESM identity, we found that ESM identity positively impacts co-worker support. Further, co-worker support mediates the relationship between ESM identity and job performance and job satisfaction.