The Next Phase of Business Sustainability

Abstract

Business sustainability has come a long way. From the dawn of the modern environmental movement and the establishment of environmental regulations in the 1970s, it has now become a strategic concern driven by market forces. Today, more than 90 percent of CEOs state that sustainability is important to their company’s profits and success, and companies develop sustainability strategies, market sustainable products and services, create positions such as the chief sustainability officer, and disclose their performance to consumers, investors, activists, and the public at large in sustainability reports.