Exploring Mental Models of Authenticity and Third Party Influence in Online Dating Interactions

Abstract

This study assesses the mental models of online dating users surrounding the authenticity of one’s interactions with other online dating users and one’s self-presentation in profiles. We find that users understand authenticity as framework for constructing signals and cues online. To achieve what they perceive as an authentic self-image, users often consult close friends to pilot their signals and cues to aid in uncertainty reduction and attractive self-presentation. Our findings indicate a resounding approval of the third-party intervention when the advice does not involve blatant lies or deception. We also find online dating users are more likely to ask for advice in scenarios where they are seriously invested in developing a relationship with another individual.