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Consumer responses to corporate social irresponsibility: The role of moral emotions, evaluations, and social cognitions
dc.contributor.authorXie, Chunyan
dc.contributor.authorBagozzi, Richard P.
dc.date.accessioned2019-05-31T18:25:03Z
dc.date.availableWITHHELD_14_MONTHS
dc.date.available2019-05-31T18:25:03Z
dc.date.issued2019-06
dc.identifier.citationXie, Chunyan; Bagozzi, Richard P. (2019). "Consumer responses to corporate social irresponsibility: The role of moral emotions, evaluations, and social cognitions." Psychology & Marketing 36(6): 565-586.
dc.identifier.issn0742-6046
dc.identifier.issn1520-6793
dc.identifier.urihttps://hdl.handle.net/2027.42/149212
dc.description.abstractWe investigate the mediating roles of moral emotions and attitudes between perceptions of corporate irresponsible actions, on the one hand, and consumer responses, on the other hand, and further examine their contingencies based on consumer social cognitions. Our findings show that, for corporate transgressions, multiple social cognitions (moral identity, relational and collective self‐concepts, and affective empathy) moderate the elicitation of negative moral emotions (contempt and anger) and overall evaluations (attitudes), which, in turn, lead to negative responses toward the company (negative word of mouth, complaint behaviors, and boycotting). Our study adds to extant research on corporate social irresponsibility by examining three generic reactions people have toward corporate social irresponsibility and demonstrating important boundary conditions. In addition, hypotheses are tested on a sample of adult consumers. Implications for communication by firms are considered.
dc.publisherPrentice Hall
dc.publisherWiley Periodicals, Inc.
dc.subject.othersocial cognitions
dc.subject.otherattitudes
dc.subject.othercontempt
dc.subject.othercorporate social irresponsibility
dc.subject.othermoral emotions
dc.subject.otherrighteous anger
dc.titleConsumer responses to corporate social irresponsibility: The role of moral emotions, evaluations, and social cognitions
dc.typeArticle
dc.rights.robotsIndexNoFollow
dc.subject.hlbsecondlevelMarketing
dc.subject.hlbsecondlevelPsychology
dc.subject.hlbtoplevelSocial Sciences
dc.subject.hlbtoplevelBusiness
dc.description.peerreviewedPeer Reviewed
dc.description.bitstreamurlhttps://deepblue.lib.umich.edu/bitstream/2027.42/149212/1/mar21197.pdf
dc.description.bitstreamurlhttps://deepblue.lib.umich.edu/bitstream/2027.42/149212/2/mar21197_am.pdf
dc.identifier.doi10.1002/mar.21197
dc.identifier.sourcePsychology & Marketing
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dc.owningcollnameInterdisciplinary and Peer-Reviewed


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