Now showing items 1-4 of 4
Aesthetic and Value Judgment of Neotenous Objects: Cuteness as a Design Factor and its Effects on Product Evaluation.
(2012)
From the perspective of evolutionary psychology, neoteny entails the specific appearance and traits of babies that tend to trigger protective behaviors by adults. Based on Lorenz (1970), five dimensions of neotenic cues ...
Avoiding the Buyer's Fallacy: Consumer Perceptions of Products Before Purchase.
(2013)
Consumers are motivated to find the products that will provide the greatest benefit; however, choosing the right product is not an easy task. Consumers must choose between a myriad of products with varying features despite ...
The Construction of Preference in Engineering Design and Implications for Green Products
(2008)
This dissertation incorporates the construction of preference into engineering design methodology. Currently, engineers view customer preferences as existing a priori, evoking metaphors such as “need-finding.” For some ...
Quantifying the Impact of Environmental Policy on Engineering Design Decisions.
(2011)
In order to realize environmental goals, policymakers are increasingly creating measures to encourage the redesign of products to improve environmental performance. Developing an approach to evaluate the influence of these ...