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Multidomain Demand Modeling in Design for Market Systems.
(2014)
Consumers make choices based not only on functional product attributes (e.g., fuel economy) but also on non-functional attributes (e.g., vehicle form). Consequently, ignoring non-functional product attributes in demand ...
The Construction of Preference in Engineering Design and Implications for Green Products
(2008)
This dissertation incorporates the construction of preference into engineering design methodology. Currently, engineers view customer preferences as existing a priori, evoking metaphors such as “need-finding.” For some ...