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How the Nature of Sportswear Advertising Affects Consumer Values and Brand Perceptions
dc.contributor.authorLear, Anna
dc.contributor.advisorHasell, Ariel
dc.date.accessioned2021-09-09T18:51:43Z
dc.date.available2021-09-09T18:51:43Z
dc.date.issued2020-04
dc.identifier.urihttps://hdl.handle.net/2027.42/169396
dc.subjectsportswear advertising
dc.subjectbrand values
dc.subjectconsumer values
dc.titleHow the Nature of Sportswear Advertising Affects Consumer Values and Brand Perceptions
dc.typeThesis
dc.description.thesisdegreenameHonors
dc.description.thesisdegreedisciplineCommunications and Media
dc.description.thesisdegreegrantorUniversity of Michigan
dc.contributor.affiliationumCommunications and Media
dc.contributor.affiliationumcampusAnn Arbor
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/169396/1/aslear.pdf
dc.identifier.doihttps://dx.doi.org/10.7302/2442
dc.working.doi10.7302/2442en
dc.owningcollnameHonors Theses (Bachelor's)


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