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Developing an Understanding of Personality Matching Effects: Naming Rights Sponsorship
dc.contributor.authorLaPeer, Gavin
dc.contributor.advisorKryscynski, David
dc.date.accessioned2022-07-09T15:41:05Z
dc.date.available2022-07-09T15:41:05Z
dc.date.issued2022-07-09
dc.identifier399en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/173038
dc.subject.classificationStrategyen_US
dc.titleDeveloping an Understanding of Personality Matching Effects: Naming Rights Sponsorshipen_US
dc.typeProject
dc.subject.hlbsecondlevelBusiness (General)
dc.subject.hlbtoplevelBusiness and Economics
dc.contributor.affiliationumRoss School of Business
dc.contributor.affiliationumcampusAnn Arbor
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/173038/1/Ross IS Final Paper.pdf
dc.identifier.doihttps://dx.doi.org/10.7302/4869
dc.description.filedescriptionDescription of Ross IS Final Paper.pdf : Main Article
dc.working.doi10.7302/4869en_US
dc.owningcollnameBusiness, Stephen M. Ross School of - Independent Study Projects


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