Front-End Design: Dog Walking

Abstract

Front-end design focuses on the development of the primary stages of the design cycle. The thorough understanding of the target demographic gained through front-end design work enables the successful execution of later stages, such as prototyping and user testing. Without adequate customer discovery, the final product is significantly more likely to fail in the market due to a lack of fit between the product and its intended users. This project aimed to build experience with the tools, methods, and frameworks associated with front-end design by applying the design process to a specific example.The primary project goal was to thoroughly explore the front-end design space for a given domain. The secondary goal was learning how to apply design ethnography tools for effective customer validation.