The Responsibility Paradox: Multinational Firms and Global Corporate Social Responsibility

Abstract

This paper examines the impact of multinational firms' increasingly blurred geographical and institutional boundaries on the nature and definition of Corporate Social Responsibility (CSR). It begins with a brief history of CSR, describes changes in the global corporation and the pressures impinging on it over the past 25 years, and analyzes the resulting mismatch between the contemporary corporation and traditional concepts of CSR. It then dissects some of the issues raised by this new concept of CSR, and speculates on future trajectories for CSR in multinational corporations as globalization continues to exert pressure for convergence of such standards into a more universal definition of Global CSR.