Now showing items 1-10 of 53
HR professional development: creating the future creators at the University of Michigan Business School
(John Wiley & Sons, Inc., 1999)
This article focuses on the development of mid- to senior-level HR professionals through a public program offered at the University of Michigan Business School. We suggest that developing HR professionals requires a theory ...
Competing against an in-house supplier
(Elsevier, 1989-08)
A not uncommon situation in industrial marketing is for an outside supplier to find itself competing against an in-house supplier. Knowing how to compete against an in-house supplier is of importance because industrial ...
Measuring the hedonic and utilitarian sources of consumer attitudes
(Kluwer Academic Publishers; Springer Science+Business Media, 1991-04)
It has been suggested theoretically that consumer attitudes have distinct hedonic and utilitarian components, and that product categories differ in the extent to which their overall attitudes are derived from these two ...