Effects of public and private deviancy on compliance with a request

Abstract

A confederate requester asked subjects to write letters for an educational campaign after they had completed a battery of tests and received either deviant or nondeviant feedback. Half of the subjects were led to believe that the requester had knowledge of their test performance; the remaining half believed that the confederate did not know their test scores. Within these conditions, some subjects believed that complying with the request would involve future meetings with the requester while others were not led to anticipate any future interaction. As expected, deviants complied more than nondeviants replicating Freedman and Doob's (1968) results; however, neither the secret/known nor the future interaction variations produced effects. Contrary to the prediction that deviants are compliant because they wish to avoid mistreatment, secret deviants complied slightly more than known deviants. Compliance was discussed as instrumental in improving self-image.