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Importance, elicitation order, and expectancy x value
dc.contributor.authorRyan, Michael J.en_US
dc.contributor.authorHolbrook, Morris B.en_US
dc.date.accessioned2006-04-07T17:48:46Z
dc.date.available2006-04-07T17:48:46Z
dc.date.issued1982-09en_US
dc.identifier.citationRyan, Michael J., Holbrook, Morris B. (1982/09)."Importance, elicitation order, and expectancy x value." Journal of Business Research 10(3): 309-317. <http://hdl.handle.net/2027.42/23880>en_US
dc.identifier.urihttp://www.sciencedirect.com/science/article/B6V7S-45K1J90-75/2/7f663ab4f4a2ac816553a1a59d319ac7en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/23880
dc.description.abstractConsiderable confusion surrounds the role of importance in multiattribute attitude models. The present study tests a theoretical proposition as to how attribute importance is manifested in the expectancy-value formulation. Though not unequivocal, the results suggest that order of elicitation may be more valid than structured ratings as an indicant of attribute importance.en_US
dc.format.extent592931 bytes
dc.format.extent3118 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherElsevieren_US
dc.titleImportance, elicitation order, and expectancy x valueen_US
dc.typeArticleen_US
dc.rights.robotsIndexNoFollowen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelBusinessen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumThe University of Michigan, Ann Arbor, MI 48109, USAen_US
dc.contributor.affiliationotherColumbia University, USAen_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/23880/1/0000119.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1016/0148-2963(82)90036-4en_US
dc.identifier.sourceJournal of Business Researchen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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