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The effects of fatigue on judgments of interproduct similarity
dc.contributor.authorJohnson, Michael Daviden_US
dc.contributor.authorLehmann, Donald R.en_US
dc.contributor.authorHorne, Daniel R.en_US
dc.date.accessioned2006-04-10T13:38:30Z
dc.date.available2006-04-10T13:38:30Z
dc.date.issued1990-08en_US
dc.identifier.citationJohnson, Michael D., Lehmann, Donald R., Horne, Daniel R. (1990/08)."The effects of fatigue on judgments of interproduct similarity." International Journal of Research in Marketing 7(1): 35-43. <http://hdl.handle.net/2027.42/28431>en_US
dc.identifier.urihttp://www.sciencedirect.com/science/article/B6V8R-45M2PYM-T/2/1481ff8c64874b71ae499cd49d4b60fcen_US
dc.identifier.urihttps://hdl.handle.net/2027.42/28431
dc.description.abstractSimilarity scaling often requires subjects to produce such a large number of judgments that fatigue may become a problem. Yet it remains unclear just how respondent fatigue affects similarity perceptions and resulting judgments. The present study uses a categorization perspective to examine the effects of fatigue on similarity judgments. The results suggest that subjects rely increasingly on category membership as they progress through a similarity judgment task.en_US
dc.format.extent1182762 bytes
dc.format.extent3118 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherElsevieren_US
dc.titleThe effects of fatigue on judgments of interproduct similarityen_US
dc.typeArticleen_US
dc.rights.robotsIndexNoFollowen_US
dc.subject.hlbtoplevelBusinessen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumSchool of Business Administration, University of Michigan, Ann Arbor, MI 48109, U.S.A.en_US
dc.contributor.affiliationumSchool of Business Administration, University of Michigan, Ann Arbor, MI 48109, U.S.A.en_US
dc.contributor.affiliationotherSchool of Business Administration, Columbia University, New York, NY 10027, U.S.A.en_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/28431/1/0000218.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1016/0167-8116(90)90030-Qen_US
dc.identifier.sourceInternational Journal of Research in Marketingen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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