MCRUD: evaluation of process and visibility

Abstract

This report presents findings of a process evaluation of the Michigan Coalition to Reduce Underage Drinking (MCRUD) program funded by a Michigan Office of Highway Safety Planning (OHSP) traffic safety grant, Community Traffic Safety Countermeasures, in fiscal years 2001, 2002, and 2003. The report also includes an assessment of the extent to which the MCRUD program is known among the youth alcohol-abuse prevention community and is recognized by the general public. A comparison of proposed and completed activities shows that, with a few exceptions, most proposed activities were carried out. A survey of organizations and agencies involved in youth and alcohol prevention programs indicates that the majority of respondents is familiar with the MCRUD program and is satisfied with its interactions with it. Response to questions on a statewide survey indicate that 35±4% of Michigan adults recognize the name MCRUD. Suggestions for improvement of the MCRUD program include greater compliance with OHSP reporting protocols, submission of an annual report to OHSP, more comprehensive reporting of the small grants awarded by the MCRUD program, website improvement, and the development and application of a program to evaluate MCRUD's effectiveness in reducing underage drinking.