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A value-based orientation to new product planning : Tridib Mazumbdar, Journal of Consumer Marketing (1993, vol. 10, no. 3), pp. 28-41 (GPL)
dc.contributor.authorCrawford, C. Merleen_US
dc.date.accessioned2006-04-10T18:06:04Z
dc.date.available2006-04-10T18:06:04Z
dc.date.issued1994-06en_US
dc.identifier.citationCrawford, Merle (1994/06)."A value-based orientation to new product planning : Tridib Mazumbdar, Journal of Consumer Marketing (1993, vol. 10, no. 3), pp. 28-41 (GPL)." Journal of Product Innovation Management 11(3): 259-261. <http://hdl.handle.net/2027.42/31529>en_US
dc.identifier.urihttp://www.sciencedirect.com/science/article/B6VD5-460R6R2-5K/2/c13584153fc465d6e8a6a13cc1a7659cen_US
dc.identifier.urihttps://hdl.handle.net/2027.42/31529
dc.format.extent247968 bytes
dc.format.extent3118 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherElsevieren_US
dc.titleA value-based orientation to new product planning : Tridib Mazumbdar, Journal of Consumer Marketing (1993, vol. 10, no. 3), pp. 28-41 (GPL)en_US
dc.typeArticleen_US
dc.rights.robotsIndexNoFollowen_US
dc.subject.hlbsecondlevelWest European Studiesen_US
dc.subject.hlbsecondlevelSoutheast Asian and Pacific Languages and Culturesen_US
dc.subject.hlbsecondlevelMarketingen_US
dc.subject.hlbsecondlevelManagementen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.subject.hlbtoplevelHumanitiesen_US
dc.subject.hlbtoplevelBusinessen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumThe University of Michigan USAen_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/31529/1/0000452.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1016/0737-6782(94)90008-6en_US
dc.identifier.sourceJournal of Product Innovation Managementen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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