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Commentary: Strategic execution process for launching new products : Stephen M. Verba, Journal of Product and Brand Management (1993, vol. 2 no. 2), pp. 18-32 (GPL)
dc.contributor.authorCrawford, C. Merleen_US
dc.date.accessioned2006-04-10T18:06:16Z
dc.date.available2006-04-10T18:06:16Z
dc.date.issued1994-06en_US
dc.identifier.citationCrawford, Merle (1994/06)."Commentary: Strategic execution process for launching new products : Stephen M. Verba, Journal of Product and Brand Management (1993, vol. 2 no. 2), pp. 18-32 (GPL)." Journal of Product Innovation Management 11(3): 263-264. <http://hdl.handle.net/2027.42/31532>en_US
dc.identifier.urihttp://www.sciencedirect.com/science/article/B6VD5-460R6R2-5P/2/1844b9b35033871eb15e35035fe4af13en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/31532
dc.format.extent211366 bytes
dc.format.extent3118 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherElsevieren_US
dc.titleCommentary: Strategic execution process for launching new products : Stephen M. Verba, Journal of Product and Brand Management (1993, vol. 2 no. 2), pp. 18-32 (GPL)en_US
dc.typeArticleen_US
dc.rights.robotsIndexNoFollowen_US
dc.subject.hlbsecondlevelWest European Studiesen_US
dc.subject.hlbsecondlevelSoutheast Asian and Pacific Languages and Culturesen_US
dc.subject.hlbsecondlevelMarketingen_US
dc.subject.hlbsecondlevelManagementen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.subject.hlbtoplevelHumanitiesen_US
dc.subject.hlbtoplevelBusinessen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumUniversity of Michigan, USAen_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/31532/1/0000455.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1016/0737-6782(94)90011-6en_US
dc.identifier.sourceJournal of Product Innovation Managementen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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