Agenda 2000 — Social judgment and attitudes: warmer, more social, and less conscious

Abstract

Developments in social judgment research during the last two decades have broadened the explanatory power of the information processing perspective by paying attention to the social context of human judgment, the importance of ‘warm' cognition, and the role of nonconscious processes. The application of social cognition theorizing to the formation of attitude judgments provided new insights into classic issues of attitude research, suggesting that attitudes may be fruitfully conceptualized as temporary constructions. Implications of these developments, open issues, and potentially fruitful avenues for future research are discussed. Copyright © 2000 John Wiley & Sons, Ltd.