Now showing items 1-10 of 10
Large Steps toward Small Donations: Reputational Benefits of Nominal Corporate Generosity
(2017-04)
Cause marketing campaigns often highlight two attributes: the percent-of-proceeds from each purchase to be donated, and the maximum amount the company will donate. For example, a recent campaign by Chipotle pledged to ...
Gamification Design for Mobile Marketing Effectiveness
(2015-08)
Retailing and other business sectors have been buffeted by the diffusion of mobile technology. Millennials, in particular, consider such technology indispensable and have lately been using it for gaming applications. In ...
Platforms: A Multiplicity of Research Opportunities
(2014-05)
Platforms refer to intermediaries that facilitate economic interaction between two sets of agents wherein the decisions of one set of agents is likely to have an effect on the other via direct and/or indirect externalities. ...
Quantifying Cross and Direct Network Effects in Online C2C Platforms
(2015-11)
Consumer-to-Consumer (C2C) platforms have become a major engine of growth in Internet commerce. This is especially true in countries such as China, which are experiencing a big rush towards electronic commerce. The emergence ...
Modeling and Measuring Scale Attraction Effects: An Application to Charitable Donations
(2017-07)
Charities seeking donations typically employ an “appeals scale,” a roster of suggested amounts presented to potential donors, along with an “Other” category. Yet little is known about how the amounts comprising appeals ...
Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry
(2016-08)
Between 2006 and 2011, daily print newspapers in the U.S. lost 20% of their paid subscribers, partly due to increasing availability of alternative sources of news, such as free content provided on newspaper websites and ...
Income Tax and the Motivation to Work
(2015-09)
How does income tax influence the motivation to work? We propose that the degree of effort exertion in the presence of income tax depends on people’s attitudes toward two key components of taxation: redistribution and ...
The Value of Measuring Customer Satisfaction
(2017-01)
A growing number of service firms now collect customer satisfaction ratings, along with objective service performance measures, for each service transaction. However, little is known about whether these two types of data ...
Ranks and Rivals: A Theory of Competition
(Personality and Social Psychology Bulletin, 2006)
Social comparison theories typically assume a comparable degree of competition between commensurate rivals on a mutually important dimension. In contrast, however, the following set of studies reveals that the degree of ...
Consumer Search Behavior on the Mobile Internet: An Empirical Analysis
(2015-05)
The increasing diffusion of smartphones and tablet computers has facilitated access to product information by providing Internet access anywhere and at any time. As a result, consumers are increasingly using the mobile ...