The effectiveness of customized promotions in online and offline stores
dc.contributor.author | Zhang, Jie | en_US |
dc.contributor.other | Wedel, Michel. | en_US |
dc.contributor.other | University of Michigan. Business School. | en_US |
dc.date.accessioned | 2006-04-26T21:04:19Z | |
dc.date.available | 2006-04-26T21:04:19Z | |
dc.date.issued | 2003 | en_US |
dc.identifier | b2110805.0001.001 | en_US |
dc.identifier.uri | https://hdl.handle.net/2027.42/36304 | |
dc.format.extent | 68045 bytes | |
dc.format.extent | 3617372 bytes | |
dc.format.extent | 979 bytes | |
dc.format.mimetype | text/plain | |
dc.format.mimetype | application/pdf | |
dc.format.mimetype | text/plain | |
dc.language.iso | en_US | en_US |
dc.subject | Digitized working papers. | en_US |
dc.subject | Marketing -- Working papers. | en_US |
dc.title | The effectiveness of customized promotions in online and offline stores | en_US |
dc.type | Working Paper | en_US |
dc.subject.hlbsecondlevel | Economics | en_US |
dc.subject.hlbtoplevel | Business | en_US |
dc.contributor.affiliationum | no affiliation data available | en_US |
dc.contributor.affiliationum | Department of Marketing | en_US |
dc.contributor.affiliationother | no affiliation data available | en_US |
dc.contributor.affiliationumcampus | Ann Arbor | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/36304/2/b2110805.0001.001.pdf | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/36304/1/b2110805.0001.001.txt | en_US |
dc.owningcollname | Business, Stephen M. Ross School of - Working Papers Series |
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