A Test of two consumer response scales in advertising
dc.contributor.author | Zinkhan, George M. | en_US |
dc.contributor.other | Fornell, Claes. | en_US |
dc.date.accessioned | 2006-04-26T20:42:31Z | |
dc.date.available | 2006-04-26T20:42:31Z | |
dc.date.issued | 1985 | en_US |
dc.identifier | b1408033.0001.001 | en_US |
dc.identifier.uri | https://hdl.handle.net/2027.42/36307 | |
dc.format.extent | 34679 bytes | |
dc.format.extent | 1324973 bytes | |
dc.format.extent | 979 bytes | |
dc.format.mimetype | text/plain | |
dc.format.mimetype | application/pdf | |
dc.format.mimetype | text/plain | |
dc.language.iso | en_US | en_US |
dc.subject | Working paper (University of Michigan. Graduate School of Business Administration. Division of Research) ; -- no. 411. | en_US |
dc.title | A Test of two consumer response scales in advertising | en_US |
dc.type | Working Paper | en_US |
dc.subject.hlbsecondlevel | Economics | en_US |
dc.subject.hlbtoplevel | Business | en_US |
dc.contributor.affiliationum | no affiliation data available | en_US |
dc.contributor.affiliationum | Department of Marketing; National Quality Research Center | en_US |
dc.contributor.affiliationumcampus | Ann Arbor | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/36307/2/b1408033.0001.001.pdf | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/36307/1/b1408033.0001.001.txt | en_US |
dc.owningcollname | Business, Stephen M. Ross School of - Working Papers Series |
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