First-mover advantages from pioneering new markets: A survey of empirical evidence
dc.contributor.author | Robinson, William T. | en_US |
dc.contributor.author | Kalyanaram, Gurumurthy | en_US |
dc.contributor.author | Urban, Glen L. | en_US |
dc.date.accessioned | 2006-09-08T21:35:41Z | |
dc.date.available | 2006-09-08T21:35:41Z | |
dc.date.issued | 1994-02 | en_US |
dc.identifier.citation | Robinson, William T.; Kalyanaram, Gurumurthy; Urban, Glen L.; (1994). "First-mover advantages from pioneering new markets: A survey of empirical evidence." Review of Industrial Organization 9(1): 1-23. <http://hdl.handle.net/2027.42/43581> | en_US |
dc.identifier.issn | 0889-938X | en_US |
dc.identifier.issn | 1573-7160 | en_US |
dc.identifier.uri | https://hdl.handle.net/2027.42/43581 | |
dc.description.abstract | Market pioneers can develop first-mover advantages that span decades. The most general first-mover advantage that helps explain higher pioneer market share levels is a broad product line or brand proliferation. In markets for experience goods, pioneers tend to shape consumer tastes and preferences in favor of the pioneering brand. While the preliminary results vary by industry, they indicate that market pioneers do not tend to perish more often than later entrants. Accounting profits for market pioneers generally are lower in the first four years of operation, but higher thereafter. Overall, market pioneers follow innovative strategies that have high initial costs and risks, but yield high potential returns. | en_US |
dc.format.extent | 2005158 bytes | |
dc.format.extent | 3115 bytes | |
dc.format.mimetype | application/pdf | |
dc.format.mimetype | text/plain | |
dc.language.iso | en_US | |
dc.publisher | Kluwer Academic Publishers; Springer Science+Business Media | en_US |
dc.subject.other | Industrial Organization | en_US |
dc.subject.other | Microeconomics | en_US |
dc.subject.other | First-mover Advantages | en_US |
dc.subject.other | Market Pioneers | en_US |
dc.subject.other | Economics / Management Science | en_US |
dc.subject.other | Market Share | en_US |
dc.title | First-mover advantages from pioneering new markets: A survey of empirical evidence | en_US |
dc.type | Article | en_US |
dc.subject.hlbsecondlevel | Economics | en_US |
dc.subject.hlbtoplevel | Business | en_US |
dc.description.peerreviewed | Peer Reviewed | en_US |
dc.contributor.affiliationum | School of Business Administration, University of Michigan, 48109, Ann Arbor, MI, U.S.A. | en_US |
dc.contributor.affiliationother | School of Management, University of Texas at Dallas, 2601 North Floyd, 75083, Richardson, TX, U.S.A. | en_US |
dc.contributor.affiliationother | Sloan School of Management, MIT, 50 Memorial Drive, 02139, Cambridge, MA, U.S.A. | en_US |
dc.contributor.affiliationumcampus | Ann Arbor | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/43581/1/11151_2005_Article_BF01024216.pdf | en_US |
dc.identifier.doi | http://dx.doi.org/10.1007/BF01024216 | en_US |
dc.identifier.source | Review of Industrial Organization | en_US |
dc.owningcollname | Interdisciplinary and Peer-Reviewed |
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