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An Analytic Strategy to Assist Institutional Recruitment and Marketing Efforts

dc.contributor.authorDesJardins, Stephen L.en_US
dc.date.accessioned2006-09-08T21:38:41Z
dc.date.available2006-09-08T21:38:41Z
dc.date.issued2002-10en_US
dc.identifier.citationDesJardins, Stephen L.; (2002). "An Analytic Strategy to Assist Institutional Recruitment and Marketing Efforts." Research in Higher Education 43(5): 531-553. <http://hdl.handle.net/2027.42/43628>en_US
dc.identifier.issn0361-0365en_US
dc.identifier.issn1573-188Xen_US
dc.identifier.urihttps://hdl.handle.net/2027.42/43628
dc.description.abstractThis article demonstrates how to fit a statistical model to historical data, test whether the model can accurately predict enrollment out-of-sample, and use the results to segment admitted students into groups so that different recruitment and marketing interventions can be applied. Conceptual and practical issues are discussed, as well as policy considerations.en_US
dc.format.extent103695 bytes
dc.format.extent3115 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherKluwer Academic Publishers-Plenum Publishers; Human Sciences Press, Inc. ; Springer Science+Business Mediaen_US
dc.subject.otherEducationen_US
dc.subject.otherEducation (General)en_US
dc.subject.otherEducation Researchen_US
dc.subject.otherDevelopmental Psychologyen_US
dc.subject.otherOut-of-Sample Predictionen_US
dc.subject.otherDevelopment and Validation Samplesen_US
dc.subject.otherHosmer-Lemeshow Goodness-of-Fit Testen_US
dc.subject.otherPedagogic Psychologyen_US
dc.titleAn Analytic Strategy to Assist Institutional Recruitment and Marketing Effortsen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelEducationen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumCenter for the Study of Higher Postsecondary Education, The University of Michigan, 2108D School of Education Building, 610 E. University Avenue, Ann Arbor, MI, 48109-1259en_US
dc.contributor.affiliationumcampusAnn Arboren_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/43628/1/11162_2004_Article_377223.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1023/A:1020162014548en_US
dc.identifier.sourceResearch in Higher Educationen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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