An Analytic Strategy to Assist Institutional Recruitment and Marketing Efforts
dc.contributor.author | DesJardins, Stephen L. | en_US |
dc.date.accessioned | 2006-09-08T21:38:41Z | |
dc.date.available | 2006-09-08T21:38:41Z | |
dc.date.issued | 2002-10 | en_US |
dc.identifier.citation | DesJardins, Stephen L.; (2002). "An Analytic Strategy to Assist Institutional Recruitment and Marketing Efforts." Research in Higher Education 43(5): 531-553. <http://hdl.handle.net/2027.42/43628> | en_US |
dc.identifier.issn | 0361-0365 | en_US |
dc.identifier.issn | 1573-188X | en_US |
dc.identifier.uri | https://hdl.handle.net/2027.42/43628 | |
dc.description.abstract | This article demonstrates how to fit a statistical model to historical data, test whether the model can accurately predict enrollment out-of-sample, and use the results to segment admitted students into groups so that different recruitment and marketing interventions can be applied. Conceptual and practical issues are discussed, as well as policy considerations. | en_US |
dc.format.extent | 103695 bytes | |
dc.format.extent | 3115 bytes | |
dc.format.mimetype | application/pdf | |
dc.format.mimetype | text/plain | |
dc.language.iso | en_US | |
dc.publisher | Kluwer Academic Publishers-Plenum Publishers; Human Sciences Press, Inc. ; Springer Science+Business Media | en_US |
dc.subject.other | Education | en_US |
dc.subject.other | Education (General) | en_US |
dc.subject.other | Education Research | en_US |
dc.subject.other | Developmental Psychology | en_US |
dc.subject.other | Out-of-Sample Prediction | en_US |
dc.subject.other | Development and Validation Samples | en_US |
dc.subject.other | Hosmer-Lemeshow Goodness-of-Fit Test | en_US |
dc.subject.other | Pedagogic Psychology | en_US |
dc.title | An Analytic Strategy to Assist Institutional Recruitment and Marketing Efforts | en_US |
dc.type | Article | en_US |
dc.subject.hlbsecondlevel | Education | en_US |
dc.subject.hlbtoplevel | Social Sciences | en_US |
dc.description.peerreviewed | Peer Reviewed | en_US |
dc.contributor.affiliationum | Center for the Study of Higher Postsecondary Education, The University of Michigan, 2108D School of Education Building, 610 E. University Avenue, Ann Arbor, MI, 48109-1259 | en_US |
dc.contributor.affiliationumcampus | Ann Arbor | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/43628/1/11162_2004_Article_377223.pdf | en_US |
dc.identifier.doi | http://dx.doi.org/10.1023/A:1020162014548 | en_US |
dc.identifier.source | Research in Higher Education | en_US |
dc.owningcollname | Interdisciplinary and Peer-Reviewed |
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