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Inferring Market Structure from Customer Response to Competing and Complementary Products

dc.contributor.authorElrod, Terryen_US
dc.contributor.authorRussell, Gary J.en_US
dc.contributor.authorShocker, Allan D.en_US
dc.contributor.authorAndrews, Rick L.en_US
dc.contributor.authorBacon, Lynden_US
dc.contributor.authorBayus, Barry L.en_US
dc.contributor.authorCarroll, J. Douglasen_US
dc.contributor.authorJohnson, Richard M.en_US
dc.contributor.authorKamakura, Wagner A.en_US
dc.contributor.authorLenk, Peter J.en_US
dc.contributor.authorMazanec, Josef A.en_US
dc.contributor.authorRao, Vithala R.en_US
dc.contributor.authorShankar, Venkateshen_US
dc.date.accessioned2006-09-11T18:27:09Z
dc.date.available2006-09-11T18:27:09Z
dc.date.issued2002-08en_US
dc.identifier.citationElrod, Terry; Russell, Gary J.; Shocker, Allan D.; Andrews, Rick L.; Bacon, Lynd; Bayus, Barry L.; Carroll, J. Douglas; Johnson, Richard M.; Kamakura, Wagner A.; Lenk, Peter; Mazanec, Josef A.; Rao, Vithala R.; Shankar, Venkatesh; (2002). "Inferring Market Structure from Customer Response to Competing and Complementary Products." Marketing Letters 13(3): 221-232. <http://hdl.handle.net/2027.42/46981>en_US
dc.identifier.issn0923-0645en_US
dc.identifier.issn1573-059Xen_US
dc.identifier.urihttps://hdl.handle.net/2027.42/46981
dc.description.abstractWe consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis literature and identify promising directions for new research in market structure analysis. Impressive advances in data collection, statistical methodology and information technology provide unique opportunities for researchers to build market structure tools that can assist “real-time” marketing decision-making.en_US
dc.format.extent83052 bytes
dc.format.extent3115 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherKluwer Academic Publishers; Springer Science+Business Mediaen_US
dc.subject.otherEconomics / Management Scienceen_US
dc.subject.otherMarketingen_US
dc.subject.otherMarket Structure Analysisen_US
dc.subject.otherCompetitionen_US
dc.subject.otherComplementary Productsen_US
dc.subject.otherProduct Class Definitionen_US
dc.titleInferring Market Structure from Customer Response to Competing and Complementary Productsen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelMarketingen_US
dc.subject.hlbsecondlevelSoutheast Asian and Pacific Languages and Culturesen_US
dc.subject.hlbsecondlevelManagementen_US
dc.subject.hlbsecondlevelWest European Studiesen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelBusinessen_US
dc.subject.hlbtoplevelHumanitiesen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumUniversity of Michigan, USAen_US
dc.contributor.affiliationotherUniversity of Alberta, Canadaen_US
dc.contributor.affiliationotherUniversity of Iowa, USAen_US
dc.contributor.affiliationotherSan Francisco State University, USAen_US
dc.contributor.affiliationotherUniversity of Delaware, USAen_US
dc.contributor.affiliationotherKnowledge Networks, USAen_US
dc.contributor.affiliationotherUniversity of North Carolina, Chapel Hill, USAen_US
dc.contributor.affiliationotherRutgers University, USAen_US
dc.contributor.affiliationotherSawtooth Software, USAen_US
dc.contributor.affiliationotherDuke University, USAen_US
dc.contributor.affiliationotherVienna University of Economics and Business Administration, Austriaen_US
dc.contributor.affiliationotherCornell University, USAen_US
dc.contributor.affiliationotherUniversity of Maryland, USAen_US
dc.contributor.affiliationumcampusAnn Arboren_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/46981/1/11002_2004_Article_5088105.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1023/A:1020222821774en_US
dc.identifier.sourceMarketing Lettersen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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