Adjusting Choice Models to Better Predict Market Behavior
dc.contributor.author | Allenby, Greg | en_US |
dc.contributor.author | Fennell, Geraldine | en_US |
dc.contributor.author | Huber, Joel | en_US |
dc.contributor.author | Eagle, Thomas | en_US |
dc.contributor.author | Gilbride, Tim | en_US |
dc.contributor.author | Horsky, Dan | en_US |
dc.contributor.author | Kim, Jaehwan | en_US |
dc.contributor.author | Lenk, Peter J. | en_US |
dc.contributor.author | Johnson, Richard M. | en_US |
dc.contributor.author | Ofek, Elie | en_US |
dc.contributor.author | Orme, Bryan | en_US |
dc.contributor.author | Otter, Thomas | en_US |
dc.contributor.author | Walker, Joan | en_US |
dc.date.accessioned | 2006-09-11T18:29:23Z | |
dc.date.available | 2006-09-11T18:29:23Z | |
dc.date.issued | 2005-12 | en_US |
dc.identifier.citation | Allenby, Greg; Fennell, Geraldine; Huber, Joel; Eagle, Thomas; Gilbride, Tim; Horsky, Dan; Kim, Jaehwan; Lenk, Peter; Johnson, Rich; Ofek, Elie; Orme, Bryan; Otter, Thomas; Walker, Joan; (2005). "Adjusting Choice Models to Better Predict Market Behavior." Marketing Letters 16 (3-4): 197-208. <http://hdl.handle.net/2027.42/47012> | en_US |
dc.identifier.issn | 0923-0645 | en_US |
dc.identifier.issn | 1573-059X | en_US |
dc.identifier.uri | https://hdl.handle.net/2027.42/47012 | |
dc.description.abstract | The emergence of Bayesian methodology has facilitated respondent-level conjoint models, and deriving utilities from choice experiments has become very popular among those modeling product line decisions or new product introductions. This review begins with a paradox of why experimental choices should mirror market behavior despite clear differences in content, structure and motivation. It then addresses ways to design the choice tasks so that they are more likely to reflect market choices. Finally, it examines ways to model the results of the choice experiments to better mirror both underlying decision processes and potential market choices. | en_US |
dc.format.extent | 132889 bytes | |
dc.format.extent | 3115 bytes | |
dc.format.mimetype | application/pdf | |
dc.format.mimetype | text/plain | |
dc.language.iso | en_US | |
dc.publisher | Kluwer Academic Publishers; Springer Science + Business Media, Inc. | en_US |
dc.subject.other | Economics / Management Science | en_US |
dc.subject.other | Marketing | en_US |
dc.subject.other | Bayesian Analysis | en_US |
dc.subject.other | Extended Model of Behavior | en_US |
dc.subject.other | Motivating Conditions | en_US |
dc.title | Adjusting Choice Models to Better Predict Market Behavior | en_US |
dc.type | Article | en_US |
dc.subject.hlbsecondlevel | Marketing | en_US |
dc.subject.hlbsecondlevel | Southeast Asian and Pacific Languages and Cultures | en_US |
dc.subject.hlbsecondlevel | West European Studies | en_US |
dc.subject.hlbsecondlevel | Management | en_US |
dc.subject.hlbsecondlevel | Economics | en_US |
dc.subject.hlbtoplevel | Business | en_US |
dc.subject.hlbtoplevel | Humanities | en_US |
dc.subject.hlbtoplevel | Social Sciences | en_US |
dc.description.peerreviewed | Peer Reviewed | en_US |
dc.contributor.affiliationum | University of Michigan, Michigan | en_US |
dc.contributor.affiliationother | Ohio State University, Ohio | en_US |
dc.contributor.affiliationother | Consultant, Dublin, Ireland | en_US |
dc.contributor.affiliationother | Duke University, USA | en_US |
dc.contributor.affiliationother | Eagle Analytics, USA | en_US |
dc.contributor.affiliationother | Notre Dame University, USA | en_US |
dc.contributor.affiliationother | University of Rochester, USA | en_US |
dc.contributor.affiliationother | Korea University, Korea | en_US |
dc.contributor.affiliationother | Sawtooth Software, USA | en_US |
dc.contributor.affiliationother | Harvard University, USA | en_US |
dc.contributor.affiliationother | Sawtooth Software, USA | en_US |
dc.contributor.affiliationother | Ohio State University, Ohio | en_US |
dc.contributor.affiliationother | Boston University, Boston | en_US |
dc.contributor.affiliationumcampus | Ann Arbor | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/47012/1/11002_2005_Article_5885.pdf | en_US |
dc.identifier.doi | http://dx.doi.org/10.1007/s11002-005-5885-1 | en_US |
dc.identifier.source | Marketing Letters | en_US |
dc.owningcollname | Interdisciplinary and Peer-Reviewed |
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