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Choice Models and Customer Relationship Management

dc.contributor.authorKamakura, Wagner A.en_US
dc.contributor.authorMela, Carl F.en_US
dc.contributor.authorAnsari, Asimen_US
dc.contributor.authorBodapati, Ananden_US
dc.contributor.authorFader, Peter S.en_US
dc.contributor.authorIyengar, Raghuramen_US
dc.contributor.authorNaik, Prasaden_US
dc.contributor.authorNeslin, Scotten_US
dc.contributor.authorSun, Baohongen_US
dc.contributor.authorVerhoef, Peter C.en_US
dc.contributor.authorWedel, Michelen_US
dc.contributor.authorWilcox, Ronen_US
dc.date.accessioned2006-09-11T18:30:08Z
dc.date.available2006-09-11T18:30:08Z
dc.date.issued2005-12en_US
dc.identifier.citationKamakura, Wagner; Mela, Carl F.; Ansari, Asim; Bodapati, Anand; Fader, Pete; Iyengar, Raghuram; Naik, Prasad; Neslin, Scott; Sun, Baohong; Verhoef, Peter C.; Wedel, Michel; Wilcox, Ron; (2005). "Choice Models and Customer Relationship Management." Marketing Letters 16 (3-4): 279-291. <http://hdl.handle.net/2027.42/47023>en_US
dc.identifier.issn0923-0645en_US
dc.identifier.issn1573-059Xen_US
dc.identifier.urihttps://hdl.handle.net/2027.42/47023
dc.description.abstractCustomer relationship management (CRM) typically involves tracking individual customer behavior over time, and using this knowledge to configure solutions precisely tailored to the customers' and vendors' needs. In the context of choice, this implies designing longitudinal models of choice over the breadth of the firm's products and using them prescriptively to increase the revenues from customers over their lifecycle. Several factors have recently contributed to the rise in the use of CRM in the marketplaceen_US
dc.format.extent143860 bytes
dc.format.extent3115 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherKluwer Academic Publishers; Springer Science + Business Media, Inc.en_US
dc.subject.otherEconomics / Management Scienceen_US
dc.subject.otherMarketingen_US
dc.subject.otherCustomer Relationship Managementen_US
dc.subject.otherDirect Marketingen_US
dc.titleChoice Models and Customer Relationship Managementen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelMarketingen_US
dc.subject.hlbsecondlevelWest European Studiesen_US
dc.subject.hlbsecondlevelManagementen_US
dc.subject.hlbsecondlevelSoutheast Asian and Pacific Languages and Culturesen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelBusinessen_US
dc.subject.hlbtoplevelHumanitiesen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumUniversity of Michigan, Michiganen_US
dc.contributor.affiliationotherDuke University, USAen_US
dc.contributor.affiliationotherDuke University, USAen_US
dc.contributor.affiliationotherColumbia University, Columbiaen_US
dc.contributor.affiliationotherUniversity of California, Californiaen_US
dc.contributor.affiliationotherUniversity of Pennsylvania, Pennsylvaniaen_US
dc.contributor.affiliationotherColumbia University, Columbiaen_US
dc.contributor.affiliationotherUniversity of California, Davisen_US
dc.contributor.affiliationotherDartmouth College, Dartmouthen_US
dc.contributor.affiliationotherCarnegie Mellon University, USAen_US
dc.contributor.affiliationotherErasmus University Rotterdam, Rotterdamen_US
dc.contributor.affiliationotherUniversity of Virginia, Virginiaen_US
dc.contributor.affiliationumcampusAnn Arboren_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/47023/1/11002_2005_Article_5892.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1007/s11002-005-5892-2en_US
dc.identifier.sourceMarketing Lettersen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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