Simultaneous multidimensional unfolding and cluster analysis: An investigation of strategic groups
dc.contributor.author | DeSarbo, Wayne S. | en_US |
dc.contributor.author | Jedidi, Kamel | en_US |
dc.contributor.author | Schendel, Dan | en_US |
dc.date.accessioned | 2006-09-11T18:32:27Z | |
dc.date.available | 2006-09-11T18:32:27Z | |
dc.date.issued | 1991-04 | en_US |
dc.identifier.citation | Desarbo, Wayne; Jedidi, Kamel; Schendel, Dan; (1991). "Simultaneous multidimensional unfolding and cluster analysis: An investigation of strategic groups." Marketing Letters 2(2): 129-146. <http://hdl.handle.net/2027.42/47056> | en_US |
dc.identifier.issn | 0923-0645 | en_US |
dc.identifier.issn | 1573-059X | en_US |
dc.identifier.uri | https://hdl.handle.net/2027.42/47056 | |
dc.description.abstract | This paper develops a maximum likelihood based methodology for simultaneously performing multidimensional unfolding and cluster analysis on two-way dominance or profile data. This new procedure utilizes mixtures of multivariate conditional normal distributions to estimate a joint space of stimulus coordinates and K ideal points, one for each cluster or group, in a T -dimensional space. The conditional mixture, maximum likelihood methodology is introduced together with an E-M algorithm utilized for parameter estimation. A marketing strategy application is provided with an analysis of PIMS data for a set of firms drawn from the same competitive industry to determine strategic groups, while simultaneously depicting strategy-performance relationships. | en_US |
dc.format.extent | 937686 bytes | |
dc.format.extent | 3115 bytes | |
dc.format.mimetype | application/pdf | |
dc.format.mimetype | text/plain | |
dc.language.iso | en_US | |
dc.publisher | Kluwer Academic Publishers; Springer Science+Business Media | en_US |
dc.subject.other | Economics / Management Science | en_US |
dc.subject.other | Marketing | en_US |
dc.subject.other | Marketing Strategy | en_US |
dc.subject.other | Multidimensional Scaling | en_US |
dc.subject.other | Cluster Analysis | en_US |
dc.subject.other | Strategic Groups | en_US |
dc.title | Simultaneous multidimensional unfolding and cluster analysis: An investigation of strategic groups | en_US |
dc.type | Article | en_US |
dc.subject.hlbsecondlevel | Management | en_US |
dc.subject.hlbsecondlevel | Southeast Asian and Pacific Languages and Cultures | en_US |
dc.subject.hlbsecondlevel | Marketing | en_US |
dc.subject.hlbsecondlevel | West European Studies | en_US |
dc.subject.hlbsecondlevel | Economics | en_US |
dc.subject.hlbtoplevel | Humanities | en_US |
dc.subject.hlbtoplevel | Social Sciences | en_US |
dc.subject.hlbtoplevel | Business | en_US |
dc.description.peerreviewed | Peer Reviewed | en_US |
dc.contributor.affiliationum | Marketing Department, University of Michigan, School of Business Administration, 48109-1234, Ann Arbor, MI, USA; Statistics Department, University of Michigan, School of Business Administration, 48109-1234, Ann Arbor, MI, USA | en_US |
dc.contributor.affiliationother | Columbia University, Columbia, USA | en_US |
dc.contributor.affiliationother | Purdue University, USA | en_US |
dc.contributor.affiliationumcampus | Ann Arbor | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/47056/1/11002_2004_Article_BF00436033.pdf | en_US |
dc.identifier.doi | http://dx.doi.org/10.1007/BF00436033 | en_US |
dc.identifier.source | Marketing Letters | en_US |
dc.owningcollname | Interdisciplinary and Peer-Reviewed |
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