Measuring the hedonic and utilitarian sources of consumer attitudes
dc.contributor.author | Batra, Rajeev | en_US |
dc.contributor.author | Ahtola, Olli T. | en_US |
dc.date.accessioned | 2006-09-11T18:33:12Z | |
dc.date.available | 2006-09-11T18:33:12Z | |
dc.date.issued | 1991-04 | en_US |
dc.identifier.citation | Batra, Rajeev; Ahtola, Olli T.; (1991). "Measuring the hedonic and utilitarian sources of consumer attitudes." Marketing Letters 2(2): 159-170. <http://hdl.handle.net/2027.42/47067> | en_US |
dc.identifier.issn | 0923-0645 | en_US |
dc.identifier.issn | 1573-059X | en_US |
dc.identifier.uri | https://hdl.handle.net/2027.42/47067 | |
dc.description.abstract | It has been suggested theoretically that consumer attitudes have distinct hedonic and utilitarian components, and that product categories differ in the extent to which their overall attitudes are derived from these two components. This paper reports three studies that validate measurement scales for these constructs and, using them, show that these two attitude dimensions do seem to exist; are based on different types of product attributes; and are differentially salient across different consumer products and behaviors, in theoretically-consistent ways. | en_US |
dc.format.extent | 769297 bytes | |
dc.format.extent | 3115 bytes | |
dc.format.mimetype | application/pdf | |
dc.format.mimetype | text/plain | |
dc.language.iso | en_US | |
dc.publisher | Kluwer Academic Publishers; Springer Science+Business Media | en_US |
dc.subject.other | Economics / Management Science | en_US |
dc.subject.other | Marketing | en_US |
dc.subject.other | Attitudes | en_US |
dc.subject.other | Preferences | en_US |
dc.subject.other | Measurement | en_US |
dc.title | Measuring the hedonic and utilitarian sources of consumer attitudes | en_US |
dc.type | Article | en_US |
dc.subject.hlbsecondlevel | Southeast Asian and Pacific Languages and Cultures | en_US |
dc.subject.hlbsecondlevel | West European Studies | en_US |
dc.subject.hlbsecondlevel | Marketing | en_US |
dc.subject.hlbsecondlevel | Management | en_US |
dc.subject.hlbsecondlevel | Economics | en_US |
dc.subject.hlbtoplevel | Business | en_US |
dc.subject.hlbtoplevel | Humanities | en_US |
dc.subject.hlbtoplevel | Social Sciences | en_US |
dc.description.peerreviewed | Peer Reviewed | en_US |
dc.contributor.affiliationum | 4209F Business Administration, School of Business Administration, University of Michigan, 48109, Ann Arbor, MI, USA | en_US |
dc.contributor.affiliationother | Tempere University, Finland | en_US |
dc.contributor.affiliationumcampus | Ann Arbor | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/47067/1/11002_2004_Article_BF00436035.pdf | en_US |
dc.identifier.doi | http://dx.doi.org/10.1007/BF00436035 | en_US |
dc.identifier.source | Marketing Letters | en_US |
dc.owningcollname | Interdisciplinary and Peer-Reviewed |
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