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Customer satisfaction and price tolerance
dc.contributor.authorAnderson, Eugene W.en_US
dc.date.accessioned2006-09-11T18:43:21Z
dc.date.available2006-09-11T18:43:21Z
dc.date.issued1996-07en_US
dc.identifier.citationAnderson, Eugene W.; (1996). "Customer satisfaction and price tolerance." Marketing Letters 7(3): 265-274. <http://hdl.handle.net/2027.42/47216>en_US
dc.identifier.issn0923-0645en_US
dc.identifier.issn1573-059Xen_US
dc.identifier.urihttps://hdl.handle.net/2027.42/47216
dc.description.abstractThis study investigates the association between customer satisfaction and willingness-to-pay or price tolerance. The goal is not only to determine whether the association between customer satisfaction and price tolerance is positive or negative but also to gauge the degree of association. The Swedish Customer Satisfaction Barometer provides the data. The empirical analysis indicates a negative association between the level of customer satisfaction provided by the firm and the degree of price tolerance exhibited by its customers. However, a positive association is found between year-to-year changes in the levels of customer satisfaction and price tolerance.en_US
dc.format.extent874532 bytes
dc.format.extent3115 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherKluwer Academic Publishers; Springer Science+Business Mediaen_US
dc.subject.otherEconomics / Management Scienceen_US
dc.subject.otherMarketingen_US
dc.subject.otherCustomer Satisfactionen_US
dc.subject.otherPrice Sensitivityen_US
dc.subject.otherIndustrial Organizationen_US
dc.titleCustomer satisfaction and price toleranceen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelManagementen_US
dc.subject.hlbsecondlevelMarketingen_US
dc.subject.hlbsecondlevelSoutheast Asian and Pacific Languages and Culturesen_US
dc.subject.hlbsecondlevelWest European Studiesen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelHumanitiesen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.subject.hlbtoplevelBusinessen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumNational Quality Research Center, School of Business Administration, The University of Michigan, 48109-1234, Ann Arbor, Michigan, USAen_US
dc.contributor.affiliationumcampusAnn Arboren_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/47216/1/11002_2004_Article_BF00435742.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1007/BF00435742en_US
dc.identifier.sourceMarketing Lettersen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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