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Choice in Computer-Mediated Environments
dc.contributor.authorWiner, Russellen_US
dc.contributor.authorDeighton, Johnen_US
dc.contributor.authorGupta, Sunilen_US
dc.contributor.authorJohnson, Ericen_US
dc.contributor.authorMellers, Barbaraen_US
dc.contributor.authorMorwitz, Vickien_US
dc.contributor.authorO'Guinn, Thomasen_US
dc.contributor.authorRangaswamy, Arvinden_US
dc.contributor.authorSawyer, Alanen_US
dc.date.accessioned2006-09-11T18:44:15Z
dc.date.available2006-09-11T18:44:15Z
dc.date.issued1997-07en_US
dc.identifier.citationWiner, Russell; Deighton, John; Gupta, Sunil; Johnson, Eric; Mellers, Barbara; Morwitz, Vicki; O'Guinn, Thomas; Rangaswamy, Arvind; Sawyer, Alan; (1997). "Choice in Computer-Mediated Environments." Marketing Letters 8(3): 287-296. <http://hdl.handle.net/2027.42/47229>en_US
dc.identifier.issn0923-0645en_US
dc.identifier.issn1573-059Xen_US
dc.identifier.urihttps://hdl.handle.net/2027.42/47229
dc.description.abstractIn the last several years, the increased diffusion of computer andtelecommunications technologies in businesses and homes has produced newways for organizations to connect with their customers. These computermediated environments (CMEs) such as the World Wide Web raise new researchquestions. In this paper, we examine the potential research issuesassociated with CMEs in five areas: (1) decision processes, (2) advertisingand communications, (3) brand choice, (4) brand communities, and (5)pricing.en_US
dc.format.extent57942 bytes
dc.format.extent3115 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherKluwer Academic Publishers; Springer Science+Business Mediaen_US
dc.subject.otherEconomics / Management Scienceen_US
dc.subject.otherMarketingen_US
dc.subject.otherConsumer Choiceen_US
dc.subject.otherInterneten_US
dc.titleChoice in Computer-Mediated Environmentsen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelSoutheast Asian and Pacific Languages and Culturesen_US
dc.subject.hlbsecondlevelMarketingen_US
dc.subject.hlbsecondlevelWest European Studiesen_US
dc.subject.hlbsecondlevelManagementen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelHumanitiesen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.subject.hlbtoplevelBusinessen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumUniversity of Michigan, USAen_US
dc.contributor.affiliationotherSchool of Business, University of California, 350 Barrows Hall, Berkeley, CA, 94720en_US
dc.contributor.affiliationotherUSAen_US
dc.contributor.affiliationotherUniversity of Pennsylvania, USAen_US
dc.contributor.affiliationotherOhio State University, USAen_US
dc.contributor.affiliationotherNew York University, USAen_US
dc.contributor.affiliationotherUniversity of Illinois, USAen_US
dc.contributor.affiliationotherPenn State University, USAen_US
dc.contributor.affiliationotherUniversity of Florida, USAen_US
dc.contributor.affiliationumcampusAnn Arboren_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/47229/1/11002_2004_Article_138117.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1023/A:1007908513094en_US
dc.identifier.sourceMarketing Lettersen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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