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Online Fund-Raising Mechanisms: A Field Experiment

dc.contributor.authorYan, Chen
dc.contributor.authorXin, Li
dc.contributor.authorMacKie-Mason, Jeffrey K.
dc.date.accessioned2007-03-17T21:06:45Z
dc.date.available2007-03-17T21:06:45Z
dc.date.issued2006
dc.identifier.citationContributions to Economic Analysis & Policy.vol. 5, no. 2. <http://hdl.handle.net/2027.42/49508>en
dc.identifier.urihttps://hdl.handle.net/2027.42/49508
dc.description.abstractWe implemented one of the first web-based online field experiments of fund-raising. We embedded our experiment in the Internet Public Library to test comparatively four mechanisms: Voluntary Contribution (VCM), Premium, Seed Money and Matching. The Premium and Matching mechanisms each generate higher contribution rate than VCM, while the gift size is not significantly different across mechanisms. Because this is one of the earliest embedded, web-based field experiments we report our methodology findings in some detail. Using pop-up windows and asking for non-privacy-invasive geographic information were ineffective as participant assignment techniques. Evidence of desire to donate inferred from participant clickstream data is a poor predictor of actual giving.en
dc.format.extent1398645 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen
dc.titleOnline Fund-Raising Mechanisms: A Field Experimenten
dc.typeArticleen_US
dc.subject.hlbsecondlevelInformation and Library Science
dc.subject.hlbtoplevelSocial Sciences
dc.contributor.affiliationumInformation, School ofen
dc.contributor.affiliationumcampusAnn Arboren
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/49508/1/ipl05.pdfen_US
dc.owningcollnameInformation, School of (SI)


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