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Some Philosophical Underpinnings for Communication: Western and Eastern Foundations as Seen in Commonplace Principles

dc.contributor.authorHildebrandt, Herbert W.
dc.contributorZhu, Yunxia
dc.date.accessioned2007-07-27T22:03:38Z
dc.date.available2007-07-27T22:03:38Z
dc.date.issued2007-07
dc.identifier1093en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/55353
dc.description.abstractConcepts of the "Topoi," later segued into Commonplaces (linguistic collections, sources for arguments), mutated from the Aristotelian et.al. cognitive searches for truth into a broader concept. That seminal cognitive basis, over the years, became a disparate and free-flowing collection of humanistic and theological thoughts useful in written or oral communication, regardless of the professional genre, including the world of commerce. Such an assertion is more relevant to Western rhetorical underpinnings than Eastern rhetorical precepts, primarily the Chinese, who did not employ Western terminology but used similar underlying themes, often grounded in Confucian philosophy. Gutenberg’s movable type, a main causality, allowed hundreds of collections and communication prescriptions to appear: for amplifying thoughts, for professional and personal use, for self gratification, for use in the schools, for the emerging professions, and for the common man. Today ancient rhetorical underpinnings are evident in all communication genre.en_US
dc.format.extent219505 bytes
dc.format.mimetypeapplication/pdf
dc.subjectCommunication history, Commonplaces, Western/Asian communicationen_US
dc.subject.classificationLaw, History, Communicationen_US
dc.titleSome Philosophical Underpinnings for Communication: Western and Eastern Foundations as Seen in Commonplace Principlesen_US
dc.typeWorking Paperen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelBusinessen_US
dc.contributor.affiliationumRoss School of Businessen_US
dc.contributor.affiliationotherUniversity of Queensland, Australiaen_US
dc.contributor.affiliationumcampusAnn Arbor
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/55353/1/1093-Hildebrandt.pdfen_US
dc.owningcollnameBusiness, Stephen M. Ross School of - Working Papers Series


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