Some Philosophical Underpinnings for Communication: Western and Eastern Foundations as Seen in Commonplace Principles

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dc.contributor.author Hildebrandt, Herbert W.
dc.contributor Zhu, Yunxia
dc.date.accessioned 2007-07-27T22:03:38Z
dc.date.available 2007-07-27T22:03:38Z
dc.date.issued 2007-07
dc.identifier 1093 en_US
dc.identifier.uri http://hdl.handle.net/2027.42/55353
dc.description.abstract Concepts of the "Topoi," later segued into Commonplaces (linguistic collections, sources for arguments), mutated from the Aristotelian et.al. cognitive searches for truth into a broader concept. That seminal cognitive basis, over the years, became a disparate and free-flowing collection of humanistic and theological thoughts useful in written or oral communication, regardless of the professional genre, including the world of commerce. Such an assertion is more relevant to Western rhetorical underpinnings than Eastern rhetorical precepts, primarily the Chinese, who did not employ Western terminology but used similar underlying themes, often grounded in Confucian philosophy. Gutenberg’s movable type, a main causality, allowed hundreds of collections and communication prescriptions to appear: for amplifying thoughts, for professional and personal use, for self gratification, for use in the schools, for the emerging professions, and for the common man. Today ancient rhetorical underpinnings are evident in all communication genre. en_US
dc.format.extent 219505 bytes
dc.format.mimetype application/pdf
dc.subject Communication history, Commonplaces, Western/Asian communication en_US
dc.subject.classification Law, History, Communication en_US
dc.title Some Philosophical Underpinnings for Communication: Western and Eastern Foundations as Seen in Commonplace Principles en_US
dc.type Working Paper en_US
dc.subject.hlbsecondlevel Economics en_US
dc.subject.hlbtoplevel Business en_US
dc.contributor.affiliationum Ross School of Business en_US
dc.contributor.affiliationother University of Queensland, Australia en_US
dc.contributor.affiliationumcampus Ann Arbor
dc.description.bitstreamurl http://deepblue.lib.umich.edu/bitstream/2027.42/55353/1/1093-Hildebrandt.pdf en_US
dc.owningcollname Business, Stephen M. Ross School of - Working Papers Series
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