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| dc.contributor.author | Swinehart, J. W. | en_US |
| dc.contributor.other | Grimm, A. C. | en_US |
| dc.contributor.other | Douglass, R. L. | en_US |
| dc.contributor.other | Corporate Author: Highway Safety Research Institute, Public Communications Group, Ann Arbor, Mich. | en_US |
| dc.date.accessioned | 2006-01-31T21:53:54Z | |
| dc.date.available | 2006-01-31T21:53:54Z | |
| dc.date.issued | 1974 | en_US |
| dc.identifier | Accession Number: 30768 | en_US |
| dc.identifier | Order Number: PB 238 198. | en_US |
| dc.identifier.other | Report Number: UM-HSRI-AL-74-7 | en_US |
| dc.identifier.uri | https://hdl.handle.net/2027.42/55 | |
| dc.description | Notes: Addendum included | en_US |
| dc.description.sponsorship | Distilled Spirits Council of the United States, Inc., Washington, D.C. | en_US |
| dc.format | illus. tables | en_US |
| dc.format.extent | 2788 bytes | |
| dc.format.extent | 7809136 bytes | |
| dc.format.mimetype | text/plain | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | en_US | en_US |
| dc.subject.other | Drinking Drivers | en_US |
| dc.subject.other | Print Media | en_US |
| dc.subject.other | Recall/ Memory | en_US |
| dc.subject.other | Drinking Attitudes | en_US |
| dc.subject.other | Questionnaires | en_US |
| dc.subject.other | Campaigns/ Public Information Programs | en_US |
| dc.title | A study of 25 print advertisements on drinking and driving. Final report | en_US |
| dc.type | Technical Report | en_US |
| dc.subject.hlbsecondlevel | Transportation | en_US |
| dc.subject.hlbtoplevel | Engineering | en_US |
| dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/55/2/30768.0001.001.pdf | en_US |
| dc.owningcollname | Transportation Research Institute (UMTRI) |
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