Mirage at the Bottom of the Pyramid

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dc.contributor.author Karnani, Aneel en_US
dc.date.accessioned 2007-10-25T20:10:46Z
dc.date.available 2007-10-25T20:10:46Z
dc.date.issued 2006-08-01 en_US
dc.identifier.other RePEc:wdi:papers:2006-835 en_US
dc.identifier.uri http://hdl.handle.net/2027.42/57215 en_US
dc.description.abstract Poor people -- at the bottom of the pyramid (BOP) -- represent a very attractive market opportunity. The ‘BOP proposition’ argues that selling to the poor can simultaneously be profitable and help eradicate poverty. This is at best a harmless illusion and potentially a dangerous delusion. This paper shows that the BOP argument is riddled with fallacies, and proposes an alternative perspective on how the private sector can help alleviate poverty. Rather than focusing on the poor as consumers, we need to view the poor as producers. The only way to alleviate poverty is to raise the real income of the poor. en_US
dc.format.extent 130984 bytes
dc.format.extent 1802 bytes
dc.format.mimetype application/pdf
dc.format.mimetype text/plain
dc.relation.ispartofseries 835 en_US
dc.subject Poverty; Bottom of the Pyramid; Selling to the Poor; Social Responsibility en_US
dc.subject.other I30,M10 en_US
dc.title Mirage at the Bottom of the Pyramid en_US
dc.type Working Paper en_US
dc.subject.hlbsecondlevel Economics en_US
dc.subject.hlbtoplevel Business en_US
dc.contributor.affiliationum William Davidson Institute en_US
dc.description.bitstreamurl http://deepblue.lib.umich.edu/bitstream/2027.42/57215/1/wp835 .pdf en_US
dc.owningcollname William Davidson Institute (WDI) - Working Papers
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