Elrod, Terry; Russell, Gary J.; Shocker, Allan D.; Andrews, Rick L.; Bacon, Lynd; Bayus, Barry L.; Carroll, J. Douglas; Johnson, Richard M.; Kamakura, Wagner A.; Lenk, Peter J.; Mazanec, Josef A.; Rao, Vithala R.; Shankar, Venkatesh (Kluwer Academic Publishers; Springer Science+Business Media, 2002-08)