Now showing items 1-10 of 15
Inferring Market Structure from Customer Response to Competing and Complementary Products
(Kluwer Academic Publishers; Springer Science+Business Media, 2002-08)
We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the ...
Measuring the hedonic and utilitarian sources of consumer attitudes
(Kluwer Academic Publishers; Springer Science+Business Media, 1991-04)
It has been suggested theoretically that consumer attitudes have distinct hedonic and utilitarian components, and that product categories differ in the extent to which their overall attitudes are derived from these two ...
Cross-category variation in customer satisfaction and retention
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-01)
Perceived quality, expectations, customer satisfaction, and effect of customer satisfaction on repurchase likelihood are found to be higher for products than for services, but repurchase likelihood for products is lower. ...
Market segmentation with choice-based conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1995-03)
Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical practice is to estimate choice-based conjoint models at the aggregate level, given insufficient data for ...
Customer satisfaction and price tolerance
(Kluwer Academic Publishers; Springer Science+Business Media, 1996-07)
This study investigates the association between customer satisfaction and willingness-to-pay or price tolerance. The goal is not only to determine whether the association between customer satisfaction and price tolerance ...
A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options
(Kluwer Academic Publishers; Springer Science+Business Media, 1996-03)
We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. ...
Latent class metric conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1992-07)
A latent class methodology for conjoint analysis is proposed, which simultaneously estimates market segment membership and part-worth utilities for each derived market segment using mixtures of multivariate conditional ...
Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions
(Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
With increasing numbers of consumers in auction marketplaces, we highlight some recent approaches that bring additional economic, social, and psychological factors to bear on existing economic theory to better understand ...
Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling
(Kluwer Academic Publishers; Springer Science+Business Media, 1999-08)
We attempt to provide insights into how heterogeneity has been and can be addressed in choice modeling. In doing so, we deal with three topics: Models of heterogeneity, Methods of estimation and Substantive issues. In ...
Cognition, Persuasion and Decision Making in Older Consumers
(Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss ...