Product Variety in Religious Markets
Hull, Brooks B.; Bold, Frederick
1998
Citation
Review of Social Economy, vol. 56, no. 1, 1998, pp. 1-19 <http://hdl.handle.net/2027.42/61246>
Abstract
This paper analyzes the relationship between religious market product variety and church membership. We find that denominational variety is negatively associated with the total level of church membership in U.S. counties. This result appears to contradict the standard religious product variety model. Our data are consistent with a more general view of markets that incorporates the cost to consumers of product variety. Where product variety has significant costs, an increase in variety may reduce total market penetration. The paper suggests market characteristics that might give rise to this situation, characteristics present in the religion market.Publisher
Association for Social Economics
ISSN
0034-6764
Subjects
Religion Church Product Variety
Description
This is an electronic version of an article published in the Review of Social Economy.(c)1998 Copyright Taylor & Francis. Review of Social Economy is available online at
http://www.informaworld.com/openurl?genre=article&issn=0034%2d6764&volum
e=56&issue=1&spage=1
Types
Article
Metadata
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