Fixing Detroit: how far, how fast, how fuel efficient

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dc.contributor.author McManus, W. en
dc.contributor.author Kleinbaum, R. en
dc.date.accessioned 2009-06-22T14:46:51Z
dc.date.available NO_RESTRICTION en
dc.date.available 2009-06-22T14:46:51Z
dc.date.issued 2009-06
dc.identifier 102298 en
dc.identifier.other UMTRI-2009-26 en
dc.identifier.uri http://hdl.handle.net/2027.42/63024
dc.description.abstract The Automotive Industry Crisis of 2009 is the worst the industry has ever experienced. This paper helps resolve the debate on how much and fast it should change and how it should it respond to demands for increased fuel efficiency. Looking at the actions of successful corporate turnarounds, the lessons are very clear: implement broad, deep, fast change, replace the management team, and transform the culture. We modeled the impacts of different fuel economy standards on profitability and sales, using the most accepted estimates of all the key parameters, and conducted an extensive sensitivity analysis on the key parameters. The impact of higher fuel economy standards on industry profits is very clear: increasing fuel economy 30% to 50% (35 MPG to 40.5 MPG) would increase the Detroit 3’s gross profits by roughly $3 billion per year, and increase sales by the equivalent of two large assembly plants. The sensitivity analysis showed our findings are very robust. The overall risk and reward profile is very positive, with only a small chance of losing and a very large probability of gain. en
dc.description.sponsorship Energy Foundation en
dc.format.extent 35 en
dc.format.extent 1372023 bytes
dc.format.mimetype application/pdf
dc.language English en
dc.publisher University of Michigan, Ann Arbor, Transportation Research Institute en
dc.subject.other Automotive Industry en
dc.subject.other Fuel Economy/ Miles Per Gallon en
dc.subject.other Economics en
dc.subject.other Detroit en
dc.title Fixing Detroit: how far, how fast, how fuel efficient en
dc.type Technical Report en_US
dc.subject.hlbsecondlevel Transportation
dc.subject.hlbtoplevel Engineering
dc.description.bitstreamurl http://deepblue.lib.umich.edu/bitstream/2027.42/63024/1/102298.pdf
dc.owningcollname Transportation Research Institute (UMTRI)
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