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Guidelines for the evaluation of evidence submitted in substantiation of advertising claims made by the automotive industry. Final report

dc.contributor.authorKaplan, R. J.en_US
dc.contributor.otherCorporate Author: Highway Safety Research Institute, Ann Arbor, Mich.en_US
dc.date.accessioned2006-01-31T22:14:34Z
dc.date.available2006-01-31T22:14:34Z
dc.date.issued1973en_US
dc.identifierAccession Number: 28632en_US
dc.identifierOrder Number: PB 225 168/4.en_US
dc.identifier.otherReport Number: UM-HSRI-PF-73-4en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/655
dc.description.sponsorshipConsumer Interests Foundation, Washington, D.C.en_US
dc.formatchart. tableen_US
dc.format.extent2788 bytes
dc.format.extent1986505 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen_US
dc.subject.otherAutomotive Industryen_US
dc.subject.otherPaid Advertisingen_US
dc.subject.otherEvaluative Methodsen_US
dc.titleGuidelines for the evaluation of evidence submitted in substantiation of advertising claims made by the automotive industry. Final reporten_US
dc.typeTechnical Reporten_US
dc.subject.hlbsecondlevelTransportationen_US
dc.subject.hlbtoplevelEngineeringen_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/655/2/28632.0001.001.pdfen_US
dc.owningcollnameTransportation Research Institute (UMTRI)


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