Using the Mass Media
dc.contributor.author | Kippax, Susan | en_US |
dc.contributor.author | Murray, John | en_US |
dc.date.accessioned | 2010-04-13T19:12:18Z | |
dc.date.available | 2010-04-13T19:12:18Z | |
dc.date.issued | 1980 | en_US |
dc.identifier.citation | Kippax, Susan; Murray, John (1980). "Using the Mass Media." Communication Research 7(3): 335-359. <http://hdl.handle.net/2027.42/67162> | en_US |
dc.identifier.issn | 0093-6502 | en_US |
dc.identifier.uri | https://hdl.handle.net/2027.42/67162 | |
dc.description.abstract | Patterns of media use in an urban setting are related to media gratification processes, but the relationship of media use to the needs of the media users is a complex one. Television, newspapers, and books are perceived as the most helpful media sources of need gratification, while radio, magazines, and films are perceived as less helpful. Use of the media is, in general, related to their perceived helpfulness. However, use of the media is not clearly related to the expressed needs of the audience members. The media appear to form two groups, books, magazines, and films as contrasted to radio, television, and newspapers. This dichotomy appears to be based not only on content but on availability and accessibility. | en_US |
dc.format.extent | 3108 bytes | |
dc.format.extent | 1011659 bytes | |
dc.format.mimetype | text/plain | |
dc.format.mimetype | application/pdf | |
dc.publisher | Sage Publications | en_US |
dc.title | Using the Mass Media | en_US |
dc.type | Article | en_US |
dc.subject.hlbsecondlevel | Communications | en_US |
dc.subject.hlbtoplevel | Social Sciences | en_US |
dc.description.peerreviewed | Peer Reviewed | en_US |
dc.contributor.affiliationum | University of Michigan | en_US |
dc.contributor.affiliationother | Macquarie University | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/67162/2/10.1177_009365028000700304.pdf | |
dc.identifier.doi | 10.1177/009365028000700304 | en_US |
dc.identifier.source | Communication Research | en_US |
dc.identifier.citedreference | Belson, W.A. (1975) Juvenile Theft: The Casual Factors. London Harper. | en_US |
dc.identifier.citedreference | Edgar, P. (1977) "Families without television." J. of Communication 27: 73-77. | en_US |
dc.identifier.citedreference | Elliott, P. (1974) "'Uses and gratification' research: a critique and a sociological alternative," in J. G. Blumler and E. Katz (eds.) The Uses of Mass Communication. Beverly Hills: Sage. | en_US |
dc.identifier.citedreference | Katz, E., J.G. Blumler, and M. Gurevitch (1974) "Uses and gratifications research." Public Opinion Q. 37: 509-523. | en_US |
dc.identifier.citedreference | Katz, E., M. Gurevitch, and Haas, H. (1973) "On the use of the mass media for important things." Amer. Soc. Rev. 38: 164-181. | en_US |
dc.identifier.citedreference | Kippax, S. and J.P. Murray (1977) "Using television: programme content and need gratification." Politics 12, 1: 56-69. | en_US |
dc.identifier.citedreference | Mc Guire, W.J. (1974) "Psychological motives and communication gratification," in J. G. Blumler and E. Katz (eds.) The Uses of Mass Communication. Beverly Hills: Sage. | en_US |
dc.identifier.citedreference | Mc Quail D., J.G. Blumler, and J.R. Brown (1972) "The television audience: a revised perspective," pp. 135-165 in D. Mc Quail (ed.) Sociology of Mass Communications. Harmondsworth: Penguin. | en_US |
dc.identifier.citedreference | Robinson, J.P. (1972) "Toward defining the functions of television," pp. 568-603 in E. A. Rubinstein et al. (eds.) Television and Social Behavior. Washington, DC: Government Printing Office. | en_US |
dc.identifier.citedreference | Western, J.S. (1975) "Australian mass media: controllers, consumers, producers." Australian Institute of Political Science Monograph 9. | en_US |
dc.identifier.citedreference | — and C.A. Hughes (1972) The Mass Media in Australia : Use and Evaluation. St. Lucia: Univ. of Queensland Press. | en_US |
dc.owningcollname | Interdisciplinary and Peer-Reviewed |
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