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Factors that Enhance Effectiveness of Visitor Maps
dc.contributor.authorTalbot, Janet Freyen_US
dc.contributor.authorKaplan, Rachelen_US
dc.contributor.authorKuo, Francesen_US
dc.contributor.authorKaplan, Stephenen_US
dc.date.accessioned2010-04-13T19:55:51Z
dc.date.available2010-04-13T19:55:51Z
dc.date.issued1993en_US
dc.identifier.citationTalbot, Janet; Kaplan, Rachel; Kuo, Frances; Kaplan, Stephen (1993). "Factors that Enhance Effectiveness of Visitor Maps." Environment and Behavior 25(6): 743-760. <http://hdl.handle.net/2027.42/67911>en_US
dc.identifier.issn0013-9165en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/67911
dc.description.abstractThe focus of the series of studies reported here is on the effectiveness of handout maps as wayfinding aids for museum visitors, and on the importance of wayfinding to the quality of museum visitors' experiences. The design of the handout maps that were used in the studies was guided by a series of cognitively based principles that focus on the concept of simplicity. More than 700 visitors participated in these studies, which involved both surveys and performance measures. The results show that visitors are eager to use handout maps and find them helpful even when they contain few details. Furthermore, visitors who were given simple handout maps reported more positive expectations of their visit, and satisfaction levels were higher among exiting visitors who felt that they had been able to find their way around the museum more easily.en_US
dc.format.extent3108 bytes
dc.format.extent1601112 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.publisherSage Publicationsen_US
dc.titleFactors that Enhance Effectiveness of Visitor Mapsen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelPsychologyen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumSchool of Natural Resources and Environment at the University of Michiganen_US
dc.contributor.affiliationumSchool of Natural Resources and Environment, University of Michiganen_US
dc.contributor.affiliationumUniversity of Michiganen_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/67911/2/10.1177_0013916593256005.pdf
dc.identifier.doi10.1177/0013916593256005en_US
dc.identifier.sourceEnvironment and Behavioren_US
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dc.identifier.citedreferenceKaplan, S., Kaplan, R., Talbot, J. F., & Kuo, F. (1992). Wayfinding and floorplan effectiveness in the museum context (Technical Report UM/9201). Toledo, OH: The Toledo Museum of Art.en_US
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dc.identifier.citedreferenceTalbot, J. F. (1992). Brief report III: Visitors' comments and suggestions (Technical Report UM/9204). Toledo, OH: The Toledo Museum of Art.en_US
dc.identifier.orcid0000-0003-2049-3503
dc.identifier.name-orcidKaplan, Rachel; 0000-0003-2049-3503en_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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