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Simplicity in Visual Representation: A Semiotic Approach
dc.contributor.authorBarton, Ben F.en_US
dc.contributor.authorBarton, Marthalee S.en_US
dc.date.accessioned2010-04-13T20:17:35Z
dc.date.available2010-04-13T20:17:35Z
dc.date.issued1987en_US
dc.identifier.citationBarton, Ben; Barton, Marthalee (1987). "Simplicity in Visual Representation: A Semiotic Approach." Journal of Business and Technical Communication 1(1): 9-26. <http://hdl.handle.net/2027.42/68281>en_US
dc.identifier.issn1050-6519en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/68281
dc.description.abstractSimplicity, as an ideal in the design of visual representations, has not received systematic attention. High-level guidelines are too general, and low-level guidelines too ad hoc, too numerous, and too often incompatible, to serve in a particular design situation. This paper reviews notions of visual simplicity in the literature within the analytical framework provided by Charles Morris' communication model, specifically, his trichotomy of communication levels—the syntactic, the semantic, and the pragmatic. Simplicity is ultimate ly shown to entail the adjudication of incompatibilities both within, and between, levels.en_US
dc.format.extent3108 bytes
dc.format.extent1208127 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.publisherSage Publicationsen_US
dc.titleSimplicity in Visual Representation: A Semiotic Approachen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelCommunicationsen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumUniversity of Michiganen_US
dc.contributor.affiliationumUniversity of Michiganen_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/68281/2/10.1177_105065198700100103.pdf
dc.identifier.doi10.1177/105065198700100103en_US
dc.identifier.sourceJournal of Business and Technical Communicationen_US
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dc.owningcollnameInterdisciplinary and Peer-Reviewed


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