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Business Communication and Architecture

dc.contributor.authorParker, Rodneyen_US
dc.contributor.authorHildebrandt, Herbert W.en_US
dc.date.accessioned2010-04-14T13:52:09Z
dc.date.available2010-04-14T13:52:09Z
dc.date.issued1996en_US
dc.identifier.citationParker, Rodney; Hildebrandt, Herbert (1996). "Business Communication and Architecture." Management Communication Quarterly 2(10): 227-242. <http://hdl.handle.net/2027.42/68660>en_US
dc.identifier.issn0893-3189en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/68660
dc.description.abstractVisual persuasion in constructing buildings is often a part of business strategy. Architects, for instance, try to link corporate goals with management's desire for company buildings to represent, for instance, the mission, goal, and even the power and strength of the company. When one analyzes covert visual persuasion, it is clear that modern visual strategy mirrors ancient rhetorical concepts of persuasion. As oral persuasion takes into account source, medium, audience, and content, so too does the visual strategist. In the following statement, we link visual rhetoric with classical rhetoric, look at banks and shopping malls as exemplifying visual rhetoric, and conclude with several declaratives.en_US
dc.format.extent3108 bytes
dc.format.extent1405667 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.publisherSAGE PERIODICALS PRESSen_US
dc.titleBusiness Communication and Architectureen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelBusinessen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumThe University of Michiganen_US
dc.contributor.affiliationumThe University of Michiganen_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/68660/2/10.1177_0893318996010002005.pdf
dc.identifier.doi10.1177/0893318996010002005en_US
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dc.owningcollnameInterdisciplinary and Peer-Reviewed


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