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Examining the Market Orientation-Performance Relationship: A Context-Specific Study

dc.contributor.authorKumar, Kamaleshen_US
dc.contributor.authorSubramanian, Ramen_US
dc.contributor.authorYauger, Charlesen_US
dc.date.accessioned2010-04-14T13:53:53Z
dc.date.available2010-04-14T13:53:53Z
dc.date.issued1998en_US
dc.identifier.citationKumar, Kamalesh; Subramanian, Ram; Yauger, Charles (1998). "Examining the Market Orientation-Performance Relationship: A Context-Specific Study." Journal of Management 24(2): 201-233. <http://hdl.handle.net/2027.42/68689>en_US
dc.identifier.issn0149-2063en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/68689
dc.description.abstractThis study developed a comprehensive measure of market orientation and examined the market orientation-performance relationship in the health care industry. A survey of 159 hospitals yielded a strong positive relationship between market orientation and various measures of organizational performance. Additionally, the study found that market turbulence, competitive hostility, and supplier power moderated the market orientation-performance relationship.en_US
dc.format.extent3108 bytes
dc.format.extent2225000 bytes
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dc.publisherSage Publicationsen_US
dc.titleExamining the Market Orientation-Performance Relationship: A Context-Specific Studyen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelEducationen_US
dc.subject.hlbsecondlevelManagementen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelBusinessen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumThe University of Michigan-Dearbornen_US
dc.contributor.affiliationotherGrand Valley State Universityen_US
dc.contributor.affiliationotherArkansas State Universityen_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/68689/2/10.1177_014920639802400204.pdf
dc.identifier.doi10.1177/014920639802400204en_US
dc.identifier.sourceJournal of Managementen_US
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dc.owningcollnameInterdisciplinary and Peer-Reviewed


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