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Bringing Reality to the Introductory Marketing Student
dc.contributor.authorHenke, Johnen_US
dc.date.accessioned2010-04-14T14:08:11Z
dc.date.available2010-04-14T14:08:11Z
dc.date.issued1985en_US
dc.identifier.citationHenke, John (1985). "Bringing Reality to the Introductory Marketing Student." Journal of Marketing Education 7(3): 59-71. <http://hdl.handle.net/2027.42/68930>en_US
dc.identifier.issn0273-4753en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/68930
dc.description.abstractIntroductory marketing students can certainly learn the fundamental marketing concepts and principles in the classroom. However, if students are to appreciate fully the complexities and the importance of marketing decision-making they should experience marketing in the business world. This article describes a project which has been used for the past four years to accomplish this end.en_US
dc.format.extent3108 bytes
dc.format.extent1592126 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.publisherSage Publicationsen_US
dc.titleBringing Reality to the Introductory Marketing Studenten_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelBusinessen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumSchool of Management, University of Michigan-Dearborn, Dearborn, Michigan.en_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/68930/2/10.1177_027347538500700310.pdf
dc.identifier.doi10.1177/027347538500700310en_US
dc.identifier.sourceJournal of Marketing Educationen_US
dc.identifier.citedreferenceMentzer, John T., James E. Cox, and H. Lee Meadow (1983), "The Use of Computer-Based Marketing Cases in Introductory and Advanced Marketing Management Courses,"Journal of Marketing Education (Summer), 2-12.en_US
dc.identifier.citedreferenceNastas, George, III (1983a), "Developing Marketing Skills in the Beginning Marketing Student,"Journal of Marketing Education (Fall), 23-26.en_US
dc.identifier.citedreferenceNastas, George, III (1983b), "Reinforce Marketing Concepts with an Industry Marketing Film,"Journal of Marketing Education (Spring), 48-49.en_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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