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How Priming the Private Self or Collective Self Affects the Relative Weights of Attitudes and Subjective Norms

dc.contributor.authorYbarra, Oscaren_US
dc.contributor.authorTrafimow, Daviden_US
dc.date.accessioned2010-04-14T14:08:40Z
dc.date.available2010-04-14T14:08:40Z
dc.date.issued1998en_US
dc.identifier.citationYbarra, Oscar; Trafimow, David (1998). "How Priming the Private Self or Collective Self Affects the Relative Weights of Attitudes and Subjective Norms." Personality and Social Psychology Bulletin 24(4): 362-370. <http://hdl.handle.net/2027.42/68938>en_US
dc.identifier.issn0146-1672en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/68938
dc.description.abstractThree experiments tested the hypothesis that the accessibility of the private self and the collective self affects the relative weights given to attitudes and subjective norms when forming a behavioral intention. The results of Experiment 1 indicate that increasing the accessibility of the private self caused participants to place more weight on attitudes than subjective norms but that increasing the accessibility of the collective self caused participants to place more weight on subjective norms than on attitudes. Experiments 2 and 3, using a subtle priming procedure, replicated this pattern of results. In addition, the findings of Experiment 3 provided direct evidence for the differential priming of the two self-concepts. Hence, the data suggest an intimate connection between the accessibility of the private and collective selves and whether people use attitudes or subjective norms to make behavioral intentions.en_US
dc.format.extent3108 bytes
dc.format.extent1819550 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.publisherSage Publicationsen_US
dc.titleHow Priming the Private Self or Collective Self Affects the Relative Weights of Attitudes and Subjective Normsen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelPsychologyen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumUniversity of Michigan, oybarra Cumich.edu.en_US
dc.contributor.affiliationotherNew Mexico State Universityen_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/68938/2/10.1177_0146167298244003.pdf
dc.identifier.doi10.1177/0146167298244003en_US
dc.identifier.sourcePersonality and Social Psychology Bulletinen_US
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dc.owningcollnameInterdisciplinary and Peer-Reviewed


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